Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, Comprehensive Analysis, Emerging Technology and Future Perspective Report

Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019 Size and Share Published in 2015-09-16 Available for US$ 2500 at Researchmoz.us

Description

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Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.

Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in APAC for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of the major vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware.

Technavio's report, Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years.

The report includes a discussion of the key vendors operating in this market.



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Key vendors

Augmented Pixels

Aurasma

Blippar

Catchoom

Metaio

NGRAIN

Qualcomm

Total Immersion

Wikitude

Zappar



Key market driver

Large target market

For a full, detailed list, view our report

Key market challenge

Lack of content

For a full, detailed list, view our report

Key market trend

Increased integration in mobile devices

For a full, detailed list, view our report



Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

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Table of Content

PART 01: Executive summary

Highlights

PART 02: Scope of the report

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market overview

History

Present scenario

Future perspective

AR hardware

PART 06: Technology life cycle

PART 07: Market landscape

Value chain

Market size and forecast

PART 08: Market drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

Competitive scenario

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This release was published on openPR.