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Mobile Engagement Market Boom: Soaring to $56.4 Billion in 2025 with 42.1% CAGR, Fuelled by Mobile Apps' Upsurge and In-App Advertising
Mobile Engagement Market
What Is The Projected Market Size Of The Mobile Engagement Global Market And Its Growth Rate?
• Market see a leap from $39.68 billion in 2024 to $56.4 billion in 2025, marking a CAGR of 42.1%.
• This growth in the historic period is attributed to the proliferation of mobile devices, growth in mobile app usage, and the rise of in-app advertising.
• Future growth is expected to be even more impressive, with the market projected to reach $260.82 billion in 2029 at a CAGR of 46.6%.
• The surge in the forecast period is predicted due to adoption of personalized and contextual messaging, increasing urbanization, and the growth in location-based mobile engagement.
What Is Driving The Growth In The Mobile Engagement Global Market Report 2025?
The steep upward trajectory of the mobile engagement market is powered by the massive increase in application use on mobile devices. Usage of mobile applications simplifies interactions, making it easier to welcome users and provide guidance. This upward trend is matched by increasingly young age groups accessing the online world, with nine out of ten children having their own mobile phone by the age of 11.
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Who Are The Key Players Driving Mobile Engagement Global Market Report 2025 Growth?
• Oracle Systems Corporation
• International Business Machines Corp
• Urban Airship Inc.
• Adobe Systems India Private Limited
• Braze Inc.
• Salesforce Inc.
What Are The Key Trends In The Mobile Engagement Global Market Report 2025?
• Adoption of chatbots and virtual assistants in mobile apps
• Emphasis on privacy-centric mobile engagement strategies
• Expansion of mobile wallets and in-app purchases
• Rise of progressive web apps for seamless engagement
• Cross-platform and cross-channel mobile engagement solutions
What Are The Segments Of The Global Mobile Engagement Global Market Report 2025?
• By Solution: SMS And MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions.
• By Organization Size: Large Enterprises, Small And Medium Organizations.
• By Deployment: On-Premises, On-Cloud.
• By Industry Verticals: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Consumer Electronics And Accessories, Apparel, Footwear And Accessories(AFA), Furniture And Home Furnishings, Hospitality And Travel, Other Industry Verticals.
Which Region Leads The Mobile Engagement Global Market Report 2025?
Leading the pack in the mobile engagement market in 2024 was Asia-Pacific, followed closely by North America. The regions covered in the report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Mobile Engagement Global Market Report 2025 Global Market Report?
Market Size Analysis, Market Segmentation Analysis, Key Player Focus, Growth Trends Analysis, Market Contribution, Growth Drivers, Industry Challenges, Competitive Developments.
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