Press release
Location Analytics Market: Drivers, Trends, and Market Forecasts
Rapid Expansion of the Global Location Analytics Market: CAGR of 12.9% in 2024-2025 and 17.0% in 2025-2029
What Is The Projected Market Size Of The Global Location Analytics Market And Its Growth Rate?
The location analytics market, attracting increasing interest due to advancements in GPS technology and integration of location analytics in diverse industry sectors, exhibits a promising growth trajectory.
• 2024 Market Size: $23.31 billion
• 2025 Market Size: $26.33 billion (CAGR of 12.9%)
• 2029 Market Size: $49.34 billion (CAGR of 17.0%)
The expanding use of location analytics in supply chain management, targeted marketing, and healthcare is fueling this growth.
What Is Driving The Growth In The Location Analytics Market?
The global location analytics market is propelled by the growing use of spatial data and analytical tools. Incorporating geographic data such as traffic, weather, and other similar elements enhances the power of decision making, prediction, and insight generation. Spatial data has the capability to forecast demand, identify disruptions in the supply chain, assist in infrastructure planning, and much more. For example, Impact Networking reports that enterprises using business intelligence and analytics see an average return on investment of 1300%.
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Who Are the Key Players Driving Location Analytics Market Growth?
The leading companies in the location analytics market include:
• Alteryx Inc.
• Cisco Systems Inc.
• CleverMaps Inc.
• Environmental Systems Research Institute Inc. (ESRI)
• GaliGeo
• Google LLC
• Here Technologies
• Hexagon AB
• Indoor Atlas Ltd
• Lepton Software Limited
• Microsoft Corporation
• Pitney Bowes Inc.
• PlaceIQ Inc.
• Precisely Inc.
• SAP SE
• SAS Institute Inc.
• Sparkgeo Consulting Inc.
• TIBCO Software Inc.
• TomTom International BV
• Zebra Technologies Corporation
• GapMaps, Hardcastle GIS Solutions Inc.
• Locale. ai Inc.
• Mapidea Lda
• NEWGROVE Limited
• Orbica Limited
• Placense
• Esri Technologies Limited
• International Business Machines Corporation (IBM)
• CleverAnalytics AS
• Foursquare Labs Inc.
• Geoblink S. L.
• Mapbox Inc.
• Near Pte Ltd.
• Geospark Analytics
• Geosys Enterprise Solutions Pvt. Ltd.
• Geotab Inc.
What Are The Key Trends In The Location Analytics Market?
The noteworthy trends in the location analytics market encompass:
• Development of indoor location analytics solutions
• Emphasis on privacy and ethical use of location data
• Integration of augmented reality (AR) with location analytics
• Use of location analytics for predictive analytics
• Implementation of location analytics in risk management and security
What Are The Segments Of The Global Location Analytics Market?
The global location analytics market is categorized into:
• By Location Type: Outdoor Location, Indoor Location
• By Component: Solutions, Services
• By Deployment Mode: On Premise, Cloud
• By Application: Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning And Optimization, Emergency Response Management, Location Selection And Optimization, Other Applications
Which Region Leads The Location Analytics Market?
North America was the largest region in the location analytics market in 2024. The regions covered in this market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Location Analytics Market Global Market Report?
- Market Size Analysis: Analyze the Location Analytics Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Location Analytics Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Location Analytics Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Location Analytics Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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