Press release
Cloud Advertising Market: Rapid Increase in Internet Users and Technological Innovations Bolstering Growth
Cloud Advertising Market
The adoption of cloud advertising has witnessed a significant hike, thanks to the expansion of internet penetration and data analytics.
What is the Projected Market Size of the Global Cloud Advertising Market and its Growth rate?
The cloud advertising industry has shown a strong growth trajectory in recent years, becoming more robust in the forecast period.
• The market will grow from $85.93 billion in 2024 to $93.15 billion in 2025, presenting a compound annual growth rate (CAGR) of 8.4%.
• It is predicted to reach $162.02 billion in 2029 at a CAGR of 14.8%.
Growth factors shaping the market include enhancements in artificial intelligence in advertising, augmentation of programmatic advertising growth, and advancements in augmented reality (AR) advertising, amongst others.
What is Driving the Growth in the Cloud Advertising Market?
The growth in the cloud advertising market can largely be attributed to the exponential growth in the number of internet users. The internet plays a pivotal role in disseminating information, enabling communication, and availing data resources through an internet connection. For example, in June 2024, the National Telecommunications and Information Administration stated that there was an increase of 13 million internet users in the U.S. compared to 2021. This surge in internet users is creating more customer engagement in cloud advertising platforms, significantly driving the market's growth.
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Who Are the Key Players Driving Cloud Advertising Market Growth?
The cloud advertising market is dominated by several key players including -
• Amazon Web Services Inc.
• Adobe Systems Incorporated
• Salesforce Inc.
• SAP SE
• International Business Machines Corporation
• Oracle Corporation
• Google LLC, Imagine Communications
• Marin Software Inc.
• Microsoft Corporation, amongst others.
What are the Key Trends in the Cloud Advertising Market?
Key trends observed in the cloud advertising market include -
• Dominance of video advertising
• Evolution of native advertising
• Optimization of voice search
• Impact of 5G technology
• Sustainability in advertising
What Are The Segments Of The Global Cloud Advertising Market?
The global cloud advertising market can be segmented based on various factors such as -
1) Type: Public Cloud, Private Cloud, Hybrid Cloud
2) Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users
Which Region Leads the Cloud Advertising Market?
North America led the cloud advertising market in 2024 with Asia-Pacific projected to be the fastest-growing region during the forecast period. The report covers various regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle-East and Africa.
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What Is Covered In the Cloud Advertising Market Global Market Report?
- Market Size Analysis: Analyze the Cloud Advertising Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Cloud Advertising Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Cloud Advertising Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Cloud Advertising Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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