Exponential Growth in Automation As A Service Market: Unveiling Projected Value, Growth Drivers and Key Trends

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Rapid expansion in software development and releases, coupled with increasing adoption of agile and DevOps practices, boosts automation testing market growth.

What Is The Projected Market Size Of The Global Automation Testing Market And Its Growth Rate?
The automation testing market is on a rapid growth trajectory. Notable market statistics include:
- Market size of $25.4 billion in 2024 tends to rise significantly to $29.29 billion in the year 2025, marking a CAGR of 15.3%.
- This notable growth is ascribed to growing software application complexity, the need for efficient bug detection and resolution, coupled with faster time-to-market.
- An impressive growth forecast is established for this market, expanding from $29.29 billion in 2025 to $59.91 billion in 2029, at a CAGR of 19.6%.
- This forecasted growth can be attributed to continuous testing in DevOps pipelines expansion, mobile and web applications testing, and codeless test automation solutions adoption.

What Is Driving The Growth In The Automation Testing Market ?
Increasing demand for automation testing due to its benefits like accuracy, completing routine tasks, fast discovery of faults, and providing continuous feedback is driving the growth of this market. These advantages are prompting businesses to adopt automation testing for their software. Digitalization and automation tools further aid testing by reducing labor reliance and enabling us to automate business procedures and create new digitized testing models. Using advanced technologies like AI, cloud computing, IoT, data science, blockchain, robots, and 5G enables us to leverage web-based solutions. For Instance, the World Economic Forum report (Switzerland-based non-governmental and lobbying organization) published in December 2022, indicates that 97% of global companies have accelerated automation technology adoption. This includes SMEs, which represent more than 90% across the globe. Therefore, an enhanced demand for automation in the testing process propels the growth of the automation testing market.

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Who Are The Key Players Driving Automation Testing Market Growth?
Prominent companies in the automation testing market include:
- Accenture* plc.
- AFour Technologies Pvt Ltd.
- Applitools
- Astegic Inc.
- Broadcom Inc.
- Capgemini
- Cigniti Technologies Ltd.
- Cygnet Infotech Pvt Ltd.
- HCL Technologies Limited.
- Hexaware Technologies Limited.

What Are The Key Trends In The Automation Testing Market?
Key trends in the market include:
- Early bug detection with shift-left testing.
- Scalability with containerization in test environments.
- Test automation in microservices architecture.
- Behaviour-driven development (BDD) adoption in testing.
- Robotic process automation(RPA) utilization for test automation.

What Are The Segments Of The Global Automation Testing Market?
The automation testing market comprises of -
- By Component: Testing Type, Services
- By Type: Functional Testing, Non-Functional Testing
- By Service: Advisory And Consulting Services, Planning And Development Services, Implementation Services, Managed Services
- By End-User: IT And Telecommunication, BFSI, Healthcare, Retail, Transportation And Logistics, Aviation, Hospitality, Government, Energy And Power

Which Region Leads The Automation Testing Market?
North America was the largest region in the automation testing market in 2024. Asia-Pacific is projected to be the fastest-growing region in the forecast period. The coverage within the automation testing market report includes regions like Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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What Is Covered In The Automation Testing Market Global Market Report?
- Market Size Analysis: Analyze the Automation Testing Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Automation Testing Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Automation Testing Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Automation Testing Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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