Current Dynamics of the North America Active Insulation Market

North America active insulation market is estimated to grow at a CAGR of 5.3% during the forecast period (2025-2031). The market growth is driven by the increasing focus on green building and the rising demand for thermal insulation materials in the region. The North America active insulation market is segmented by product (building and construction (mineral wool, eps, glass wool, and others), textile (polyester, cotton, nylon, and wool)), by application (building and construction (commercial and residential), textile (activewear, sportswear, and others).

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In building and construction products, mineral wool is expected to have potential demand in the region owing to its thermal insulation, soundproofing, pipe insulation, and other applications. It is additionally, suitable for applications that require easy-to-install and lightweight insulation with robust thermal performance.

The major companies serving the North America active insulation market include 3M Co., Owens Corning, W.L. Gore & Associates, Inc., INVISTA, and Johns Manville, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions contributing significantly to market growth.

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Recent Developments

In November 2023, Whirlpool Corp. introduced SlimTech™ insulation in the North American market. It is a Vacuum Insulated Structure (VIS) technology in a refrigerator. The technology reduces the wall thickness by up to 66% - allowing for up to 25% more capacity inside the refrigerator. The technology was launched in 2024.

In January 2023, Owens Corning launched its insulation product line at the International Builders' Show (IBS). The company focused on complementary spray foam products of acquired Natural Polymers, LLC. The spray foam product ensures healthier indoor air quality. The products include Ultra-Pure® low VOC1spray foam insulation with Odor Scavenger™ technology. Ultra-Pure Spray Foam features FlexTemp™ formulations designed to deliver consistent performance year-round with a smooth surface texture.

Owens Corning additionally showcased PINK Next Gen™ Fiberglas™ with advanced fiber technology for a "soft as cotton" insulation offering faster installation. Further, the company showcased Thermafiber® Fire & Sound Guard® Plus mineral wool, PROPINK® loosefill fiberglass, and FOAMULAR® NGX™ foam board.

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