Press release
Caffeinated Beverage Market Set to Reach US$ 249.6 Mn in 2024, Projected to Grow at a CAGR of 5.4% by 2031
The global caffeinated beverage market is poised for substantial growth, with a projected market value of US$ 249.6 million in 2024. According to the latest report, the market is expected to rise at a robust compound annual growth rate (CAGR) of 5.4%, reaching a value of US$ 360.1 million by 2031. This growth is driven by shifting consumer preferences, product innovations, and increasing demand for energy-boosting drinks, particularly among younger demographics and working professionals.Get Sample Report @ https://www.persistencemarketresearch.com/samples/35003
Market Dynamics: Changing Consumer Preferences and Innovation
The demand for caffeinated beverages is expanding rapidly, with a marked shift in consumer tastes. Young consumers and professionals seeking energy-boosting drinks that enhance performance and productivity are driving this surge. Surveys reveal that the global energy drink market alone is predicted to reach a value of $91.4 billion, indicating the growing appetite for such products. This trend is further amplified by urbanization, the rise of work-from-home habits, and increasingly high-stress lifestyles.
Notable industry players are responding to this demand with innovative products. Starbucks, for example, reported a 10% increase in specialty coffee sales in the first quarter of 2024. Meanwhile, PepsiCo's launch of Nitro Pepsi in April 2024 highlights the growing acceptance of non-traditional brewing methods such as nitro coffee. Additionally, brands like Califia Farms are expanding their cold brew offerings to cater to the growing segment of health-conscious consumers opting for plant-based and organic options.
Key Insights into the Caffeinated Beverage Market
Market Size (2024E): US$ 249.6 million
Projected Market Value (2031F): US$ 360.1 million
Global Market Growth Rate (CAGR 2024 to 2031): 5.4%
Historical Market Growth Rate (CAGR 2019 to 2023): 4.3%
The market's growth is fueled by several key factors:
Energy-Boosting Beverages: Increased demand among young consumers and professionals for beverages that improve energy levels and performance.
Coffee Culture: The global popularity of coffee and specialty coffee experiences, particularly in urban regions, is driving the consumption of caffeinated drinks.
Product Innovation: New product formats, flavors, and functional ingredients in energy drinks and coffee-based beverages are gaining traction.
Alternative Brewing Technologies: The rise of cold brew, nitro coffee, and other innovative brewing methods are attracting younger consumer demographics.
Natural flavors are expected to hold the largest market share of 65% in 2024 due to their widespread availability. Furthermore, energy drinks are projected to account for 28.5% of the market in 2024, as the consumer base continues to expand.
Regional Market Dynamics: North America and Europe Lead the Charge
The regional dynamics of the caffeinated beverage market reveal significant trends in North America and Europe.
North America: The region is projected to hold a dominant market share of 38.4% in 2024, driven by the increasing popularity of energy drinks. A surge in demand for energy-boosting beverages can be attributed to the region's busy, health-conscious population. In response, major industry players are making strategic investments and acquisitions. For instance, in October 2024, Keurig Dr Pepper acquired GHOST Lifestyle LLC and GHOST Beverages LLC for over US$ 1 billion, reinforcing its position in the energy drink market. Similarly, Celsius Holdings acquired Big Beverages Contract Manufacturing for US$ 75 million in November 2024 to meet rising consumer demand.
Europe: The European market is expected to account for 24.3% of the market share in 2024, driven by health-conscious consumers and the increasing popularity of functional beverages. The growing trend towards wellness, active lifestyles, and long working hours is propelling demand for energy drinks, cold brews, and other caffeinated drinks.
Technological Innovations: Enhancing Flavor and Effectiveness
Advancements in beverage technology continue to shape the caffeinated beverage market. Innovations in flavors and brewing techniques are improving both taste and effectiveness, ensuring that consumers receive a premium experience. Beverage brands are focusing on creating functional products that cater to wellness-conscious consumers, adding value to the market and further encouraging growth.
Future Outlook: Opportunities and Trends
The global caffeinated beverage market is on a growth trajectory, driven by innovation, changing consumer preferences, and the rise of health-conscious, performance-driven consumption patterns. With North America and Europe leading the way, the market is expected to continue expanding in both established and emerging regions.
As the demand for energy-boosting beverages rises, companies that innovate with new flavors, functional ingredients, and alternative brewing methods will be well-positioned to capture significant market share. Furthermore, as consumer preferences continue to evolve, the focus on health, wellness, and premium experiences will continue to drive industry developments.
Read More: https://www.persistencemarketresearch.com/market-research/caffeinated-beverage-market.asp
Conclusion
The global caffeinated beverage market is poised for strong growth in the coming years. As demand for energy drinks and specialty coffee rises, driven by evolving consumer tastes and innovative product offerings, the market is expected to continue expanding at a CAGR of 5.4%. With North America and Europe leading the charge, the market presents lucrative opportunities for industry players to capitalize on shifting preferences and emerging trends.
Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com
About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Caffeinated Beverage Market Set to Reach US$ 249.6 Mn in 2024, Projected to Grow at a CAGR of 5.4% by 2031 here
News-ID: 3809970 • Views: …
More Releases from Persistence Market Research

North America Wiring Devices Market Projected to Reach USD 26.46 Billion by 2031
Overview of the North America Wiring Devices Market
The North America wiring devices market is poised for steady growth over the forecast period, with its size estimated at US$ 18.96 billion in 2024, projected to reach US$ 26.46 billion by 2031, reflecting a CAGR of 4.9%. The market is witnessing substantial expansion due to increasing urbanization, a rising number of residential and commercial construction projects, and the adoption of energy-efficient and…

Global Forged Automotive Components Market Poised for Steady Growth, Projected t …
The global forged automotive components market is on a robust growth trajectory, currently valued at approximately US$ 50.3 billion in 2025 and forecasted to expand to US$ 70.7 billion by the end of 2032. This growth represents a compound annual growth rate (CAGR) of 5.0% over the coming decade, driven by increasing automotive production, technological advancements, and evolving consumer preferences toward durable, high-performance vehicle parts.
Forged automotive components are critical to…

Global Electric Cargo Bike Market Set to Accelerate at 11.9% CAGR, Reaching US$ …
The global electric cargo bike market is set to experience substantial growth over the coming decade, with Persistence Market Research (PMR) forecasting a compound annual growth rate (CAGR) of 11.9% from 2023 through 2032. Valued at approximately US$ 800 million in 2021, the market is expected to surge to a projected valuation of US$ 2.14 billion by the end of 2032. Notably, electric cargo bikes accounted for 66.2% of the…

Bicycle Bearings Market Set for Steady Growth with 6.5% CAGR Through 2032, Drive …
The global bicycle bearings market is poised for significant expansion over the forecast period of 2025 to 2032, according to the latest report released by Persistence Market Research. Valued at approximately US$ 5.99 billion in 2024, the market is projected to reach US$ 6.35 billion by 2025 and further escalate to nearly US$ 9.86 billion by 2032. This growth trajectory reflects a compound annual growth rate (CAGR) of 6.5%, underscoring…
More Releases for Beverage
Beverage Coolers Market
Global Acetochlor Market is expected to grow at a significant CAGR during the forecast period 2024-2031
Acetochlor Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help…
Beverage Processing Equipment Market Transforming Production with Advanced Machi …
"𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐰𝐢𝐭𝐡 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬"
The latest study released on the Beverage Processing Equipment Market evaluates market size, trend, and forecast to 2030. The Beverage Processing Equipment market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and…
Rising Beverage Consumption Boosts Beverage Can Market to $41.93 Billion by 2028
The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.
Beverage Can Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.
The Market Size Is Expected To Reach $41.93 billion In 2028 At…
Performance Beverages Market Is Booming Worldwide | High Performance Beverage, R …
Advance Market Analytics published a new research publication on "Performance Beverages Market Insights, to 2028" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Performance Beverages market was mainly driven by the increasing R&D spending across the world.
Get Free Exclusive PDF Sample Copy of…
Growing Preference for Beverage Dispensers with Commercial Beverage Dispensers M …
"The Report Global Commercial Beverage Dispensers Market 2017-2021 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz"
About Commercial Beverage Dispensers
Commercial beverage dispensers refer to containers that keep beverages fresh for a long period of time. This equipment also allows beverages to be dispensed in prescribed amounts and is mainly used by foodservice establishments such as hotels, restaurants, catering companies, clubs, and pubs.
Technavios…
Beverage Packaging Market
Zion Research has published a new report titled “Beverage Packaging (Bottle, Can, Pouch, and Carton) Market, By Material (Glass, Plastic, Metal, and Paperboard), for Alcoholic, Non-Alcoholic, and Dairy Applications: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 – 2021”. According to the report, global demand for beverage packaging market was valued at USD 108.4 billion in 2015, is expected to reach USD 138.7 billion in…