U.S. Hummus Industry Expected to Flourish with US$1.73 Bn Valuation by 2031, PMR study

The U.S. hummus market is witnessing significant growth, driven by increasing consumer demand for plant-based and healthy food products. With its rich nutritional profile, hummus has become a popular choice among health-conscious individuals and those seeking convenient snack options. The rising popularity of Mediterranean cuisine and the inclusion of hummus in various culinary applications have further fueled market expansion.

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Market Overview

The U.S. hummus market is poised for robust growth in the coming years. Valued at US$ 982.9 Mn in 2024, the market is projected to reach an impressive valuation of US$ 1,728.4 Mn by 2031, registering a strong CAGR of 8.4% during the forecast period from 2024 to 2031. This growth trajectory underscores the increasing acceptance of hummus across diverse consumer demographics.

Key Growth Determinants

Health Awareness: Growing awareness about the health benefits of chickpeas, the primary ingredient in hummus, including its high protein and fiber content, is a significant driver.
Dietary Trends: The shift toward plant-based diets and vegan lifestyles has amplified the demand for hummus as a versatile and nutritious alternative.
Convenience Foods: The convenience of ready-to-eat hummus, available in various flavors and packaging, aligns with the fast-paced lifestyle of modern consumers.

Major Growth Barriers

Competition from Alternatives: While hummus remains popular, competition from other plant-based dips and spreads could pose challenges to its growth.
High Prices: Premium pricing of hummus compared to conventional dips might limit its appeal among price-sensitive consumers.

Key Trends and Opportunities to Look At

Innovation in Flavors: Manufacturers are introducing innovative flavors such as spicy, roasted, and dessert-style hummus to cater to diverse consumer palates.
Organic and Non-GMO Products: The demand for organic and non-GMO variants of hummus is gaining traction as consumers seek healthier and sustainable options.
Retail Expansion: Wider availability of hummus in grocery stores, online platforms, and specialty food retailers is expected to boost its accessibility.

Regional Frontrunners

The U.S. market is witnessing strong adoption in urban areas where consumers are more inclined toward premium and health-focused products. Metropolitan regions, particularly in states like California and New York, are leading the demand for hummus due to their diverse and health-conscious populations.

Key Market Players

Leading companies in the U.S. hummus market include:

Sabra Dipping Company, LLC
Boar's Head Brand
Hummus Goodness
Cedar's Mediterranean Foods, Inc.
Hope Foods, LLC

These players are focusing on product innovation, marketing campaigns, and strategic partnerships to expand their market presence and capture the evolving consumer base.

U.S. Hummus Industry Segmentation

By Type

Classic
White Bean
Olive
Garlic
Others

By Nature

Organic
Conventional

By Sales Channel

Hypermarket/Supermarket
Grocery Stores
Convenience Stores
Online Retail
Others

By Zone

West U.S.
Midwest U.S.
Southwest U.S.
Southeast U.S.
Northeast U.S.

Conclusion

The U.S. hummus market is on a dynamic growth path, supported by shifting consumer preferences and increased awareness of health benefits. As manufacturers continue to innovate and cater to changing dietary trends, the market is expected to secure a prominent position in the food and beverage industry.

About Persistence Market Research:

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This release was published on openPR.