Growing Digitization and Employee Well-Being is Propelling European Digital Workplace Market

European Digital Workplace Market is projected to grow at a significant CAGR of 20.7% during the forecast period (2025-2035). The market growth is driven by the increasing adoption of digital services across various sectors including BFSI, healthcare, and education, among others. HR and other corporate leaders are increasingly interested in redesigning and having a positive impact on the critical moments in the employee lifecycle. Thus, the digital workplace is becoming a major business tool, for recruitment, training, well-being programs, and career development of the employees.

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European Digital Workplace Market is segmented by deployment (on-premises, cloud), by organization size (small and medium-sized enterprises, large enterprises), by vertical (telecommunication and it-enabled services, banking, financial services, and insurance, healthcare, and pharmaceuticals)
According to the European Commission, in 2022, only 54% of Europeans aged between 16 -74 had at least basic digital skills. The government set a target for the Digital Decade aiming at least 80% of basic digital literacy by 2030. Across the EU countries, the number of people with basic or above basic digital skills in 2023 was highest in the Netherlands (83%) Finland (82%), Ireland (73%), Denmark (70%), and Czechia (69%).

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EU has set goals for the digital transformation of businesses by 2030. More than 90% of SMEs should reach at least a basic level of digital intensity. Working in alignment with the set goal, 59% of all EU businesses reached a basic level of digital intensity, in 2023. The share for SMEs was 58%, around 30 percentage points (pp) below the EU 2030 target. Large businesses had a bigger share for very high (26%) and high digital intensity (42%) compared with only 4% of SMEs with a very high level and nearly 20% with a high level of digital intensity. Most of the SMEs recorded low (34%) or very low (42%) digital intensity levels.

Countries with SMEs with the highest digital intensity included Finland (86%) and Sweden (80%). Additionally, SMEs with the lowest digital intensity included Romania (27%), and Bulgaria (28%). The increasing adoption of workplace transformation services among SMEs is presenting an opportunity for market growth. However, the lack of training and required education among the workforce is restraining the market growth. Additionally, the lack of thought leadership to suit the new organizational structures is challenging the market growth.

The key players in the European Digital Workplace Market include Atos SE, Hewlett Packard Enterprise Co, IBM Corp, and Acc plc., among others. The market players are focusing on capitalizing on growth by adopting strategies such as collaboration, partnerships, and market expansion, significantly bolstering the market growth during the forecast period.

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