Global Predictive Analytics Market Size, Shares, Survey, Analysis and Forecast 2015-2019

Albany, NY, Nov 09: The global predictive analytics market to grow at a CAGR of 25.31% during the period 2014-2019. Predictive analytics helps to extract information from the existing data. It helps in understanding the pattern and predict the trend or future for the organization. It uses what-if scenarios to predict possible risks involved in the future. Predictive analytics also helps in the optimization of the marketing campaigns and understanding of the customer behaviour for increasing the end-user response and to reduce the churn.

Predictive analytics is segmented into:
- Risk management: Includes processes such as fraud detection, mortgage underwriting, credit scoring, clinical DSS and the development of new pharmaceuticals
- Marketing: Includes applications such as direct marketing, predictive modeling, customer retention, and predictive advertisement targeting
- Personalized services: Includes customized services

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This report covers the present scenario and the growth prospects of the global predictive analytics market for the period 2015-2019. To calculate the market size, the report considers revenue generated from licenses, maintenance, upgradation, and subscription costs of predictive analytics solutions. The report also describes the predictive analytics market into four types of application:
- Sales and marketing
- Fraud management
- Risk management
- Operations management

The report also describes the market segmentation by end-users:
- BFSI
- Manufacturing
- Communication
- Healthcare
- Retail
- Transportation

Technavio's report, Global Predictive Analytics Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- IBM
- Oracle
- SAP
- SAS Institute

Other prominent vendors
- Accretive Technologies
- Angoss Software
- HP
- Information Builders
- Megaputer Intelligence

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Key questions answered in the report include -
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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