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Digital Out of Home (DOOH) Market Revenue Expansion at 11.2% CAGR

01-06-2025 12:24 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Maximize Market Research Pvt. Ltd.

Digital Out of Home (DOOH) Market

Digital Out of Home (DOOH) Market

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐๐จ๐ข๐ฌ๐ž๐ ๐Ÿ๐จ๐ซ ๐’๐ข๐ ๐ง๐ข๐Ÿ๐ข๐œ๐š๐ง๐ญ ๐†๐ซ๐จ๐ฐ๐ญ๐ก

The global Digital Out-of-Home (DOOH) market, valued at approximately USD 25.84 billion in 2023, is projected to reach nearly USD 54.33 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.2% during the forecast period.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ ๐จ๐Ÿ ๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Ž๐ฏ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ

DOOH advertising utilizes digital media to disseminate audio and video messages in public spaces, effectively replacing traditional advertising methods. This dynamic medium enables real-time audience engagement and performance tracking, contributing to its growing adoption across various sectors.

๐˜๐ž๐š๐ซ-๐„๐ง๐ ๐’๐š๐ฅ๐ž! ๐†๐ž๐ญ ๐ฎ๐ฉ ๐ญ๐จ ๐Ÿ‘๐ŸŽ% ๐จ๐Ÿ๐Ÿ ๐จ๐ง ๐œ๐จ๐ฆ๐ฉ๐ซ๐ž๐ก๐ž๐ง๐ฌ๐ข๐ฏ๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ซ๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ๐ฌ-๐ฅ๐ข๐ฆ๐ข๐ญ๐ž๐ ๐ญ๐ข๐ฆ๐ž ๐จ๐ง๐ฅ๐ฒ: https://www.maximizemarketresearch.com/request-sample/146851/

๐‘๐ž๐ ๐ข๐จ๐ง๐š๐ฅ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐š๐ง๐ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ๐ฌ

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐•๐ข๐ž๐ญ๐ง๐š๐ฆ:

Vietnam's DOOH market is experiencing growth, with key players like JCDecaux, Clear Channel Outdoor, and Vingroup Joint Stock Company driving innovation and market expansion. These companies have been instrumental in shaping the landscape of digital out-of-home advertising in the country.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐“๐ซ๐ž๐ง๐๐ฌ ๐ข๐ง ๐“๐ก๐š๐ข๐ฅ๐š๐ง๐:

Thailand's DOOH market is witnessing a shift towards digital platforms, with companies like VGI Global Media leading the transition. The integration of digital billboards and interactive displays in urban areas reflects the country's adaptation to global advertising trends.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐‰๐š๐ฉ๐š๐ง:

In July 2024, NTT DOCOMO, INC. partnered with Vietnamese media conglomerate DATVIETVAC GROUP HOLDINGS and DAT VIET OOH CORPORATION to establish a joint venture, VIE BOARD CORPORATION, aiming to consolidate a DOOH business in Vietnam. This collaboration signifies Japan's active involvement in expanding DOOH services in Southeast Asia.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‚๐จ๐ง๐ฌ๐จ๐ฅ๐ข๐๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐จ๐ฎ๐ญ๐ก ๐Š๐จ๐ซ๐ž๐š:

South Korea's DOOH market is characterized by the dominance of major players such as Cheil Worldwide and LG Electronics, who are investing in advanced display technologies and programmatic advertising solutions. The market is expected to grow significantly, driven by technological advancements and increased urbanization.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐”๐ฉ๐๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž:

Singapore's DOOH market is evolving with the adoption of cutting-edge technologies. Companies like Clear Channel Singapore Pte Ltd and Moove Media Pte Ltd are leading the market by implementing innovative digital advertising solutions.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐„๐ฑ๐ฉ๐š๐ง๐ฌ๐ข๐จ๐ง ๐ข๐ง ๐”๐ง๐ข๐ญ๐ž๐ ๐’๐ญ๐š๐ญ๐ž๐ฌ:

The U.S. DOOH market is projected to reach USD 67.1 billion by 2030, growing at a CAGR of 12.7% from 2024 to 2030. Major players such as Lamar Advertising Company and Outfront Media are expanding their digital inventory and enhancing programmatic capabilities to capture a larger market share.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐ข๐ง ๐„๐ฎ๐ซ๐จ๐ฉ๐ž:

Europe's DOOH market is expected to grow at a CAGR of 9.28% throughout the forecast period, reaching nearly USD 45.38 billion by 2030. The region's emphasis on smart city initiatives and digital infrastructure development is propelling the adoption of DOOH advertising.

๐„๐š๐ ๐ž๐ซ ๐ญ๐จ ๐๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ ๐ฐ๐ก๐š๐ญ'๐ฌ ๐ฐ๐ข๐ญ๐ก๐ข๐ง? ๐’๐ž๐œ๐ฎ๐ซ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐š๐ฆ๐ฉ๐ฅ๐ž ๐œ๐จ๐ฉ๐ฒ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ ๐ญ๐จ๐๐š๐ฒ: https://www.maximizemarketresearch.com/request-sample/146851/

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ:

๐›๐ฒ ๐…๐จ๐ซ๐ฆ๐š๐ญ ๐“๐ฒ๐ฉ๐ž

Billboard
Transit
Street furniture
Others

๐›๐ฒ ๐€๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง

Outdoor
Indoor

๐›๐ฒ ๐„๐ง๐-๐”๐ฌ๐ž๐ซ

Automotive
Personal care & households,
Entertainment
Retail
Food & beverages
Telecom
BFSI
Others

By end user , the DOOH market is segmented into automotive, personal care and home , entertainment , retail, food and beverage , telecom, BFSI, and others. The BFSI segment is expected to witness high growth between 2023 and 2030 . By 2023, the automotive sector accounted for the majority , representing about one- fifth of the global digital out-of - home market . The animation sector , on the other hand, is expected to grow at the highest annual growth rate ( CAGR) of 12.5 % โ€‹โ€‹between 2023 and 2030 . The increasing demand for digital advertising solutions in the sports and events sectors is pushing the industry forward .โ€‹โ€‹โ€‹

๐ˆ๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ๐ž๐ ๐ข๐ง ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ญ๐ซ๐ž๐ง๐๐ฌ? ๐ƒ๐จ๐ง'๐ญ ๐ฆ๐ข๐ฌ๐ฌ ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ ๐ฌ๐ฎ๐ฆ๐ฆ๐š๐ซ๐ฒ ๐Ÿ๐จ๐ซ ๐ฏ๐š๐ฅ๐ฎ๐š๐›๐ฅ๐ž ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง: https://www.maximizemarketresearch.com/request-sample/2818/

๐Œ๐จ๐ญ๐ข๐จ๐ง ๐’๐ž๐ง๐ฌ๐จ๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‹๐ž๐š๐๐ข๐ง๐  ๐๐ฅ๐š๐ฒ๐ž๐ซ๐ฌ:

1. JCDecaux (France)
2. Lamar Advertising Company (US)
3. Clear Channel Outdoor Holdings, Inc. (US)
4. OUTFRONT Media (US)
5. Prismview LLC (US)
6. Daktronics (US)
7. NEC Display Solutions, Ltd. (Japan)
8. Stroer SE & Co. KGaA (Germany)
9. Broadsign International LLC. (Canada)
10.oOh!media Ltd. (Australia)
11.Mvix, Inc. (US)
12.Christie Digital Systems USA, Inc. (US)
13.Ayuda Media Systems (US)
14.Deepsky Corporation Ltd. (Hong Kong)
15.Aoto Electronics Co., Ltd (China)

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Maximize Market Research is a prominent market research and consulting firm known for its expertise across multiple sectors. With a focus on delivering actionable insights, the company helps businesses in industries such as medical devices, automotive, technology, consumer goods, pharmaceuticals, and more. Their comprehensive research and strategic advisory services empower companies to make informed decisions, improve performance, and enhance competitiveness in the global market.

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