Press release
Digital Out of Home (DOOH) Market Revenue Expansion at 11.2% CAGR
Digital Out of Home (DOOH) Market
The global Digital Out-of-Home (DOOH) market, valued at approximately USD 25.84 billion in 2023, is projected to reach nearly USD 54.33 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.2% during the forecast period.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ
DOOH advertising utilizes digital media to disseminate audio and video messages in public spaces, effectively replacing traditional advertising methods. This dynamic medium enables real-time audience engagement and performance tracking, contributing to its growing adoption across various sectors.
๐๐๐๐ซ-๐๐ง๐ ๐๐๐ฅ๐! ๐๐๐ญ ๐ฎ๐ฉ ๐ญ๐จ ๐๐% ๐จ๐๐ ๐จ๐ง ๐๐จ๐ฆ๐ฉ๐ซ๐๐ก๐๐ง๐ฌ๐ข๐ฏ๐ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก ๐ซ๐๐ฉ๐จ๐ซ๐ญ๐ฌ-๐ฅ๐ข๐ฆ๐ข๐ญ๐๐ ๐ญ๐ข๐ฆ๐ ๐จ๐ง๐ฅ๐ฒ: https://www.maximizemarketresearch.com/request-sample/146851/
๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ง๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ๐ฌ
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌ ๐ข๐ง ๐๐ข๐๐ญ๐ง๐๐ฆ:
Vietnam's DOOH market is experiencing growth, with key players like JCDecaux, Clear Channel Outdoor, and Vingroup Joint Stock Company driving innovation and market expansion. These companies have been instrumental in shaping the landscape of digital out-of-home advertising in the country.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐๐ง๐๐ฌ ๐ข๐ง ๐๐ก๐๐ข๐ฅ๐๐ง๐:
Thailand's DOOH market is witnessing a shift towards digital platforms, with companies like VGI Global Media leading the transition. The integration of digital billboards and interactive displays in urban areas reflects the country's adaptation to global advertising trends.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐๐๐ฉ๐๐ง:
In July 2024, NTT DOCOMO, INC. partnered with Vietnamese media conglomerate DATVIETVAC GROUP HOLDINGS and DAT VIET OOH CORPORATION to establish a joint venture, VIE BOARD CORPORATION, aiming to consolidate a DOOH business in Vietnam. This collaboration signifies Japan's active involvement in expanding DOOH services in Southeast Asia.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐จ๐ง๐ฌ๐จ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐จ๐ฎ๐ญ๐ก ๐๐จ๐ซ๐๐:
South Korea's DOOH market is characterized by the dominance of major players such as Cheil Worldwide and LG Electronics, who are investing in advanced display technologies and programmatic advertising solutions. The market is expected to grow significantly, driven by technological advancements and increased urbanization.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ฉ๐๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐ข๐ง๐ ๐๐ฉ๐จ๐ซ๐:
Singapore's DOOH market is evolving with the adoption of cutting-edge technologies. Companies like Clear Channel Singapore Pte Ltd and Moove Media Pte Ltd are leading the market by implementing innovative digital advertising solutions.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง ๐ข๐ง ๐๐ง๐ข๐ญ๐๐ ๐๐ญ๐๐ญ๐๐ฌ:
The U.S. DOOH market is projected to reach USD 67.1 billion by 2030, growing at a CAGR of 12.7% from 2024 to 2030. Major players such as Lamar Advertising Company and Outfront Media are expanding their digital inventory and enhancing programmatic capabilities to capture a larger market share.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐ข๐ง ๐๐ฎ๐ซ๐จ๐ฉ๐:
Europe's DOOH market is expected to grow at a CAGR of 9.28% throughout the forecast period, reaching nearly USD 45.38 billion by 2030. The region's emphasis on smart city initiatives and digital infrastructure development is propelling the adoption of DOOH advertising.
๐๐๐ ๐๐ซ ๐ญ๐จ ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ ๐ฐ๐ก๐๐ญ'๐ฌ ๐ฐ๐ข๐ญ๐ก๐ข๐ง? ๐๐๐๐ฎ๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ญ๐จ๐๐๐ฒ: https://www.maximizemarketresearch.com/request-sample/146851/
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ-๐จ๐-๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ:
๐๐ฒ ๐ ๐จ๐ซ๐ฆ๐๐ญ ๐๐ฒ๐ฉ๐
Billboard
Transit
Street furniture
Others
๐๐ฒ ๐๐ฉ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง
Outdoor
Indoor
๐๐ฒ ๐๐ง๐-๐๐ฌ๐๐ซ
Automotive
Personal care & households,
Entertainment
Retail
Food & beverages
Telecom
BFSI
Others
By end user , the DOOH market is segmented into automotive, personal care and home , entertainment , retail, food and beverage , telecom, BFSI, and others. The BFSI segment is expected to witness high growth between 2023 and 2030 . By 2023, the automotive sector accounted for the majority , representing about one- fifth of the global digital out-of - home market . The animation sector , on the other hand, is expected to grow at the highest annual growth rate ( CAGR) of 12.5 % โโbetween 2023 and 2030 . The increasing demand for digital advertising solutions in the sports and events sectors is pushing the industry forward .โโโ
๐๐ง๐ญ๐๐ซ๐๐ฌ๐ญ๐๐ ๐ข๐ง ๐ฆ๐๐ซ๐ค๐๐ญ ๐ญ๐ซ๐๐ง๐๐ฌ? ๐๐จ๐ง'๐ญ ๐ฆ๐ข๐ฌ๐ฌ ๐ญ๐ก๐ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ฌ๐ฎ๐ฆ๐ฆ๐๐ซ๐ฒ ๐๐จ๐ซ ๐ฏ๐๐ฅ๐ฎ๐๐๐ฅ๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง: https://www.maximizemarketresearch.com/request-sample/2818/
๐๐จ๐ญ๐ข๐จ๐ง ๐๐๐ง๐ฌ๐จ๐ซ ๐๐๐ซ๐ค๐๐ญ ๐๐๐๐๐ข๐ง๐ ๐๐ฅ๐๐ฒ๐๐ซ๐ฌ:
1. JCDecaux (France)
2. Lamar Advertising Company (US)
3. Clear Channel Outdoor Holdings, Inc. (US)
4. OUTFRONT Media (US)
5. Prismview LLC (US)
6. Daktronics (US)
7. NEC Display Solutions, Ltd. (Japan)
8. Stroer SE & Co. KGaA (Germany)
9. Broadsign International LLC. (Canada)
10.oOh!media Ltd. (Australia)
11.Mvix, Inc. (US)
12.Christie Digital Systems USA, Inc. (US)
13.Ayuda Media Systems (US)
14.Deepsky Corporation Ltd. (Hong Kong)
15.Aoto Electronics Co., Ltd (China)
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