Press release
Advanced Organizational Marketing: Planning & Management, the Official FAPI Marketing Framework Guidebook 2025 Edition Now Available
The FAPI Marketing Framework™
The FAPI Framework offers a structured approach for leadership teams to build and organize high-performing marketing functions. This updated edition offers fresh insights and practical tools for addressing the evolving marketing landscape.
Key features of the 2025 edition include:
• Updated content reflecting the latest marketing trends and technologies.
Expanded sections on marketing management, data analytics, and customer experience.
• New case studies and real-world examples illustrating the impact of best practice marketing organizational planning.
• Practical templates and checklists to facilitate immediate application.
Given the current global economic headwinds and technological disruptions, this new edition empowers businesses to optimize their marketing organization and create more efficient marketing functions.
The FAPI framework provides a clear path for aligning marketing strategies with business objectives through efficient operational optimization, fostering collaboration, and maximizing impact at a time when marketing teams are under increasing pressure to deliver measurable results in a rapidly changing environment.
The guidebook is an essential resource for business managers focused on enhancing marketing performance and achieving strategic objectives.
The guidebook is an invaluable resource for:
• Business leaders and executives seeking to improve marketing efficiency and the capability to drive marketing ROI.
• Marketing managers and professionals aiming to enhance their strategic planning and execution.
• Entrepreneurs and business owners looking to build a strong marketing foundation.
"Advanced Organizational Marketing: Planning & Management" is available for purchase on Amazon and all other leading bookstores as well as on the official FAPI Marketing Framework™ Academy portal accessible via www.chasefive.com
17 Gould Rd, Brisbane QLD 4006, Australia
The FAPI Marketing Framework™ is a sequential marketing planning and management methodology designed to guide managers through the process of organizing and building high-performing marketing functions in companies of all sizes. The framework consists of four key modules: Frame, Architecture, Production, and Insights. It is aimed at empowering marketing professionals to maximize the potential of their marketing departments and achieve outstanding results. Additionally, there is a professional certification program available to elevate marketing competence through the FAPI Marketing Framework.
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