Benartex Welcomes Sykel Enterprises: A Partnership to Grow Licensed Fabric Market

Benartex is delighted to announce an exciting new chapter in our company's journey. Effective January 1, 2025, Sykel Enterprises will officially join the Benartex family as a named studio division. This merger represents a powerful union of strengths, enhancing our licensed fabric division while continuing to deliver the exceptional quality and creativity our customers expect.

Benartex has operated since 1980. Acquired by BERNINA 20 years ago, the company is focused on designing and selling quilting fabrics. Ninety percent of the business is sold through the independent businesses channel with a dedicated sales force. Based in New York City, Benartex also operates a warehouse in Rhode Island.

For 50 years, Sykel Enterprises has been a trusted name in the fabric industry. Over the past 25 years, the company has become a leading force in Collegiate licensing, securing licenses for 140 schools as well as iconic brands including the U.S. Military, NHL, Realtree, and Farmall. As part of Benartex, Sykel's operations and talented team will remain unchanged, ensuring seamless service under the new umbrella of Benartex Fabrics, dba Sykel Enterprises.

Sy Garfinkel, Sykel's CEO, said "Joining with Benartex is an exciting step forward, enhancing our product line and broadening distribution through their extensive sales force." Sy will stay on as a business adviser into the future to ensure a smooth transition and expansion of the business. His unparalleled market knowledge, business acumen, and dedication will play a vital role in exploring new product opportunities as we move forward together. Sykel's team, including Art Director Pam Prilop and VP of Sales and Marketing Ira Cohen, will continue to lead with creativity and expertise. Pam's three decades of experience and innovative designs have been integral to the success of Sykel's Collegiate and Brand Licensed fabric program. Ira, with 16 years at Sykel, brings a deep understanding of the market and strong customer relationships. Together, they are excited to explore new ideas and opportunities for growth.

This partnership marks a significant step forward for Benartex, strengthening our product offerings and leveraging our extensive sales force to broaden distribution. Sykel's renowned licensed fabric expertise perfectly complements Benartex's commitment to delivering exceptional fabrics to our customers around the world. "We are thrilled to welcome Sykel Enterprises into the Benartex family," said David Lochner, President of Benartex. "This partnership aligns with our commitment to innovation and quality, and we look forward to combining our strengths to better serve our customers and expand our presence in the licensed fabric market."

We extend our heartfelt gratitude to all the Colleges, Brands, Customers, and Friends who have supported Sykel Enterprises over the years. Your enthusiasm and loyalty have been instrumental in their success, and we are honored to continue serving you as we embark on this exciting new chapter together.

Together, we look forward to a bright future, filled with innovation, creativity, and collaboration.

Benartex, 132 West 36th Street, New York NY

Benartex is a leading supplier of 100% premium cotton fabrics. Our mission is to create beautiful quality fabrics, who inspire quilters and sewists around the world to produce delightful crafts. We provide a large selection of original, fine cotton prints to the creative crafters who are looking for top quality textiles for their quilts, wearable art and home decor. Many Benartex fabrics feature unique intricate design techniques that are often exquisitely enhanced with metallic and pearlescent effects. The quality of our work has allowed us to create long lasting partnerships with some of the best designers in the industry, from Jackie Robinson and Nancy Halvorsen to Pat Sloan and Amanda Murphy.
Thanks to over forty years of experience in the textile industry, Benartex prides itself on being the most reliable source for in stock fabrics. We maintain an inventory position and reprint, while others sell from an empty shelf. Benartex supports independent retailers and does not sell to big chain stores. Our products are sold in quilting and sewing stores throughout the US, Canada, Europe and South America.

This release was published on openPR.