Commercial Wallpaper Market Growth, Trends, Industry Analysis and Forecast - 2031

The global commercial wallpaper market is anticipated to grow at a CAGR of 3.6% during the forecast period. Wallpapers can fetch color and style to a room, cover up imperfections in a wall, and create effects that are hard to achieve with paint. The global commercial wallpaper market growth is being driven by a factor such as increasing consumer inclination towards transforming enterprise décor and interior designs and increasing trend of sustainable development which is motivating manufacturers to come up with environment-friendly products to eliminate carbon footprint.

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The high preference for eco-friendly wallpapers is another factor propelling the demand for vinyl-based products. For instance, the energy required to produce vinyl wallpapers is only half of the amount that is required to manufacture paper wallcoverings. On the other hand, the demand for commercial wallpapers is also backed by the rise in the number of restaurants, clubs, bars, and cafes globally where wallpapers play an important role in attracting customers and giving them a sense of well-being and a relaxed atmosphere.

Moreover, the durability and convenience of installation in comparison to conventional wall decoration methods such as wall painting increases its demand in the industry. Apart from these, technological advancement in printing solutions is bringing new growth opportunities to the market. The challenge associated with the wallpaper is that it is not convenient to use in areas such as the kitchen, bathroom, or exterior decoration of the building due to water and constant exposure to sunlight. Players operating in the market need to overcome this challenge to grow better in the market.

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Segmental Outlook

The global commercial wallpaper market is segmented based on the wallpaper type and distribution channel. Based on the wallpaper type, the market is sub-segmented into vinyl-based, non-woven, paper-based, fabric wallpaper, and others. Based on the distribution channel, the market is sub-segmented into a specialty stores, home centers, e-commerce, and others.

Based on type, vinyl-based wallpapers have witnessed enormous growth in recent years. Vinyl-coated wallpaper has a paper base that is treated with a chemical form of vinyl, such as acrylic vinyl. The coating adds an extra layer of protection from humidity and moisture. The high functionality such as strong and resistant to damage and high-end durability, provided by these wallpapers made them popular for commercial use. Not only do these wallpaper assist in hiding imperfections, however, they are also safe for indoor air quality. In addition, one of the biggest advantages associated with vinyl-coated wallpaper is that it can be cleaned without damaging it. The vinyl coat protects the patterns and paper from water damage. These factors drive the segment growth during the forecast period.

Regional Outlook

Geographically, the global commercial wallpaper market is classified into four major regions including North America (the US and Canada), Europe (UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and Rest of the World (Latin America and the Middle East and Africa (MEA)). The wallpaper market in Asia-Pacific is projected to expand rapidly during the forecast period. The factors such as rapid development in building, construction, and infrastructure, and rapid urbanization are boosting regional growth. In addition, major players with prominent market shares are focusing on expanding their portfolios and thus enhancing their customer base across the region which is also the prominent expected to create new growth opportunities in upcoming years.

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