Global Gift Paper Industry to Achieve USD 6.6 Billion Valuation by 2033, Fueled by Customization Trends and Sustainability Initiatives

The global gift paper industry is set to witness remarkable growth, driven by the rising demand for eco-conscious packaging and personalized wrapping solutions. According to Future Market Insights, the industry is projected to reach a valuation of USD 4,489.6 million in 2023 and expand to USD 6,645.6 million by 2033, reflecting a steady CAGR of 4.0% over the forecast period.

A Growing Segment of the Paper and Paperboard Industry
The gift paper industry accounts for 2-3% of the global paper and paperboard industry in 2023, signifying its growing importance in sustainable and innovative packaging solutions. Gift paper, primarily made from kraft paper, is valued for its high tear resistance, strength, and eco-friendly properties. Its lightweight nature reduces shipping costs and enhances ease of wrapping, making it an ideal choice for gifting purposes.

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Key Trends Driving Growth in the Gift Paper Industry

Rising Demand for Customized Gift Wrapping
Customization has become a significant driver in the gift paper industry, as consumers increasingly seek personalized wrapping solutions tailored to their preferences. Companies are diversifying their offerings, allowing customers to design bespoke prints and unique patterns for gift paper.

Eco-Conscious Consumer Preferences
With growing environmental awareness, demand for sustainable and biodegradable gift paper is surging. Kraft paper's recyclable properties align with this trend, positioning it as a preferred material among eco-conscious consumers.

E-Commerce Expansion
The rapid development of e-commerce platforms has amplified demand for attractive and sustainable gift wrapping solutions. Gift paper is playing a vital role in enhancing the unboxing experience for online shoppers, further fueling its adoption.

Innovation in Design and Materials
Advances in design technology are enabling the creation of aesthetically pleasing gift papers with vibrant colors, intricate patterns, and improved functionality. These innovations cater to diverse customer preferences, driving growth in both retail and corporate gifting segments.

Drivers

Seasonal Gifting Traditions: Gift paper demand is heavily influenced by seasonal gifting occasions such as holidays, birthdays, weddings, and other celebrations. The consistent observance of these events drives the need for gift paper.

Retail Industry: Brick-and-mortar retail stores, especially gift shops, stationery stores, and department stores, continue to stock gift paper to meet the preferences of consumers.

Personalization and Customization: The trend toward personalized and custom-designed gift paper drives demand, as consumers seek unique and individualized wrapping options.

Environmental Awareness: The increasing focus on sustainability has led to the use of eco-friendly and recycled gift paper materials. This aligns with the preferences of environmentally conscious consumers.

Corporate Gifting: Businesses and corporations frequently use branded gift paper for corporate gifting, promoting their brand and enhancing the presentation of corporate gifts.

Art and Craft Hobbies: The popularity of DIY and crafting activities has created a steady demand for various types of gift paper for crafting and scrapbooking projects.

Key Takeaways:

Growing demand for customized gift-wrapping paper to boost market possibilities.

Eco-friendly nature of kraft paper to propel market growth.
Inclination for reusable gift wrapping to push market sales in the U.S.

Gift paper market in India is predicted to reach USD 442.9 Mn over the assessment period.

Based on material type, kraft paper is likely to continue its market domination, with sales growing at 3.4% CAGR.

By packaging type, the primary packaging solution is leading the market with demand growing at 3.7% CAGR.

Key Market Players

DS Smith Plc
Oji Paper Co. Ltd.
Smurfit Kappa Group Plc
Stora Enso Oyj
Nippon Paper Group Inc.
HighPoint Packaging
Twin Rivers Paper Company
Kraft Wrap Inc.
Madico Inc.
The Paper Company India

Competitive Landscape:

Due to the existence of many local and regional competitors, the overall gift paper industry is competitive. Key participants use a variety of strategies including mergers and acquisitions, developments, joint efforts, and associations. Moreover, leading players are also utilizing advertisement strategies on social media channels to improve sales.

Recent Developments Observed by FMI:

Mondi, a pioneer in environment-friendly paper and packaging, introduced new paper bags for Holz-Bauer's hardwood pellets in May 2023, eliminating needless plastic.
On World Earth Day in April 2023, ITC's Aashirvaad Organic Atta introduced paper-based packaging.

In May 2022, Smurfit Kappa Group acquired Atlas Packaging, a corrugated packaging manufacturer. This is expected to improve its services in Europe's market.

In May 2022, Stora Enso Oyj invested in ACDF Industries SAS which manufactures wooden components and structures in France. It is expected to benefit the company by easily obtaining timber and lowering its carbon footprint by rejecting plastic.

In March 2022, DS Smith, well known for developing 100 percent recyclable packaging solutions, had its main focus to replace foam buffers with cardboard, so the packaging is easy to fold and very instinctive to use.

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Gift Paper Market by Category:

Material:

Kraft Paper
Recycled Paper
Bleached Paper
Unbleached Paper
Packaging:

Primary
Secondary
Sales Channel:

Departmental/Convenience/Discount Stores
Hyper/Supermarket
Online Sales
Others (Independent/Specialty Stores)
Region:

North America
Latin America
Europe
South Asia
East Asia
Middle East & Africa
Oceania

Related Reports:
Gift Packaging Market - https://www.futuremarketinsights.com/reports/gift-packaging-market
Gift Boxes Market - https://www.futuremarketinsights.com/reports/gift-boxes-market
Luxury Rigid Box Market - https://www.futuremarketinsights.com/reports/luxury-rigid-boxes-market

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This release was published on openPR.