Maqui Berries Market to Surpass USD 59.5 Billion by 2031, Driven by Rising Demand for Antioxidant-Rich Superfoods | TMR Study

The global maqui berries market has seen remarkable growth, with its valuation exceeding US$ 21.5 billion in 2021. By 2031, the market is forecasted to surpass US$ 59.5 billion, driven by an impressive compound annual growth rate (CAGR) of 10.7% during the period from 2022 to 2031. Maqui berries, renowned for their high antioxidant content, have gained prominence as a superfood in the global market, aligning with consumers' increasing preference for natural and health-enhancing products.

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Market Size and Growth

The growing demand for nutrient-rich and antioxidant-packed superfoods has propelled the maqui berries market's expansion. In 2021, the conventional segment accounted for around 71% of the market volume, equating to 755.8 metric tons. Dietary supplements held a commanding 47% value share, amounting to US$ 11,215.5 million, with a robust CAGR of 11.2% anticipated through the forecast period.

In terms of form, fresh maqui berries dominated the market with a 58% share, representing a value of US$ 12,404.0 million in 2021. This segment is expected to reach a staggering US$ 32,789.8 million by 2031, reflecting the growing preference for fresh, minimally processed products.

Competitive Landscape

The maqui berries market is characterized by a diverse competitive landscape with both regional and global players striving for prominence. Key producers, including Navitas Organics, Terrasoul Superfoods, and Sunfood Superfoods, emphasize delivering organic, non-GMO, and nutrient-dense products to cater to health-conscious consumers.

Strategies such as clean labeling, freeze-drying technology, and transparent ingredient sourcing have emerged as critical competitive differentiators. For instance, Navitas Organics has focused on offering products certified as organic, kosher, and gluten-free, while Terrasoul Superfoods has built its reputation on providing high-quality, non-GMO certified products.

Market Segmentation

The market's segmentation reveals clear trends in consumer preferences:

Nature: Conventional maqui berries dominate the market due to their cost-effectiveness and widespread availability.

End Use: The dietary supplements sector leads the market, reflecting consumers' focus on health and wellness.

Form: Fresh maqui berries remain the top choice, driven by their versatility and superior nutritional value.

Regional Analysis
Latin America is at the forefront of the maqui berries market, accounting for 31% of the global market value. Within this region, Chile stands out as a leading producer, holding a 42% share, followed by Brazil at 21%. Maqui berries, indigenous to southern Chile and parts of Argentina, benefit from the region's optimal growing conditions and traditional harvesting practices.

The global trend of consuming superfoods with high nutritional profiles has amplified demand in regions beyond Latin America, especially in North America and Europe, where health-conscious consumers are rapidly embracing maqui berries.

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Market Trends
The maqui berries market is witnessing several key trends:

Expansion in Cosmetics: Maqui berries have transcended their role as a superfood, finding applications in the cosmetics industry. Their antioxidant properties are being utilized in anti-aging, skin whitening, and pigmentation-reducing products. Innovations such as maqui berry seed oil are being integrated into lip balms, facial serums, and sunscreen formulations.

Demand for Frozen Superfoods: The popularity of individual quick freezing (IQF) methods and frozen maqui berries reflects a broader shift towards "all-natural" food preservation. Frozen berries retain peak nutritional value and cater to consumers' demand for minimally processed, additive-free options.

Clean Label Products: Transparency and trust are increasingly important in the food and beverage industry. Manufacturers are focusing on clean labeling, providing detailed information on ingredients, processing levels, and sourcing. This approach is expected to sustain consumer trust and drive long-term market growth.

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