Augmented & Virtual Reality Market Top Companies Study - Google (US), Microsoft (US), Sony Group Corporation (Japan), META (US), SAMSUNG (South Korea).

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the "Global Augmented & Virtual Reality Market- (By Enterprise (Small, Medium, Large), By Technology (AR and VR), By Offering (Hardware, Software), By Device Type (AR, VR Devices), By Application (AR Application, VR Application)), Trends, Industry Competition Analysis, Revenue and Forecast To 2031."

According to the latest research by InsightAce Analytic, the Global Augmented & Virtual Reality Market is valued at US$ 36.79 Bn in 2022, and it is expected to reach US$ 677.73 Bn by 2031, with a CAGR of 38.36% during a forecast period of 2023-2031.

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Augmented reality (A.R.) enriches the real world by superimposing computer-generated information on top of it. In contrast, virtual reality (V.R.) creates almost genuine and credible experiences in a synthetic or virtual sense. Augmented reality (A.R.) allows computer-generated data to be superimposed on a user's real-world perspective to provide additional context, functionality, or entertainment. Augmented reality business is growing, and investors are ready to cash in. Since so many industries can benefit from A.R. and the technology is expanding rapidly, it presents an attractive investment opportunity. An influx of financial resources into the augmented reality industry will not only lead to more cutting-edge innovations. However, overusing smartphones and other connected gadgets is causing problems for tech consumers. Growing apprehension about what happens when people use augmented reality too often is going to slow down the industry.

List of Prominent Players in the Augmented & Virtual Reality Market:
• Google (U.S.)
• Microsoft (U.S.)
• Sony Group Corporation (Japan)
• META (U.S.)
• SAMSUNG (South Korea)
• HTC Corporation (Taiwan)
• Apple Inc. (U.S.)
• PTC Inc. (U.S.)
• Seiko Epson Corporation (Japan)
• Lenovo (China)
• Wikitude, a Qualcomm company (Austria)
• EON Reality (U.S.)
• MAXST Co.Ltd. (South Korea)
• Magic Leap Inc. (U.S.)
• Blippar Group Limited(UK)
• Atheer Inc (U.S.)
• Vuzix (U.S.)
• CyberGlove Systems Inc. (U.S.)
• Leap Motions (Ultraleap) (U.S.)
• Penumbra Inc. (U.S.)
• Nintendo (Japan)
• PSICO SMART APPS S.L. (Spain)
• Xiaomi (China)
• Panasonic Corporation (Japan)
• Scope AR (U.S.)
• Continental AG (Germany)
• Virtually Live (Switzerland)
• SpaceVR Inc (U.S.)
• Intel Corporation (U.S.)
• 3D Cloud by Marxent (U.S.)
• WayRay AG (Switzerland)
• Crafters (Romania)
• Talespin Reality Labs Inc. (U.S.)
• BidOn Games Studio (Ukraine)
• Appentus technologies (India)
• ByteDance (China)
• DPVR (China)

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Market Dynamics:
Drivers-
The growing demand for augmented & virtual reality markets is fueled by investors' belief in Augmented Reality's (A.R.) ability to provide significant returns. Increasing acknowledgement of A.R.'s revolutionary influence across multiple industries is a key driver of expanding investment in the A.R. business. How people engage with and learn from digital information are changing across several industries as a result of the advent of augmented reality. There is a widespread consensus among investors that augmented reality has enormous commercial potential. Because of this optimism, investors are eager to put money into augmented reality (A.R.) startups and established businesses.

Challenges:
The prime challenge is strict regulations, a need for more competent individuals and a lack of norms and protocol. Users ' mental and physical states are affected similarly because of the similarities between the virtual and real worlds. Some participants in the study reported experiencing severe symptoms of post-traumatic stress disorder. As a result of the COVID-19 epidemic, there has been a dramatic surge in the market expansion rate driven by the widespread adoption of virtual and augmented reality technology by an increasing number of businesses. As a result, the international market for augmented and virtual reality technology is forced to reevaluate its production techniques, which is a primary driver of the digital transformation and industry. New uses for AR/VR in healthcare are appearing in areas like patient management, telehealth, point-of-care, and home-based care. After the epidemic, this is good news for the market's future development.

Regional Trends:
The Asia Pacific augmented & virtual reality market is anticipated to register a major market share in terms of revenue. It is projected to grow at a high CAGR in the near future due to businesses that take to new technologies with enthusiasm. The largest market, accounting for a sizable portion of A.R.'s total revenue. An important factor in the expansion of the augmented reality market was the widespread use of A.R. devices among business users to increase productivity and accuracy. Besides, North America had a substantial share in the market because the demand for digital solutions in industries like healthcare, retail, and transportation is anticipated to drive regional market expansion.

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Recent Developments:
• In Sept 2023, Apple faces competition from Meta's New Quest 3 Headset. This year, Meta unveiled a four-year roadmap for its virtual reality and augmented reality hardware. In 2025, a pair of smart spectacles and a smartwatch will follow the new Quest headset, further pitting Apple and Meta against one another for virtual world hardware supremacy.
• In July 2023, PTC and Rockwell Automation extended their relationship in an effort to encourage more manufacturers to adopt IoT and A.R. solutions. Existing and new customers in the discrete and process manufacturing industries should expect Rockwell Automation to continue offering PTC's Thing Worx Internet of Things software and Vuforia augmented reality software.

Segmentation Of Augmented & Virtual Reality Market-
By Enterprise-
• Small Enterprise
• Medium Enterprise
• Large Enterprise
By Technology-
• Augmented Reality Technology
• Virtual Reality Technology
By Offering-
• Hardware
o Sensors
o Semiconductor Components
o Displays & Projectors
o Position Tracker
o Cameras
o Others
• Software
By Device Type
• AR Devices
o Head-Mounted Displays
o Head-Up Displays
• VR Devices
o Head-Mounted Displays
o Gesture Tracking Devices
o Projectors & Display Walls
By Application-
• AR Application
o Consumer
o Commercial
o Enterprise
o Healthcare
o Aerospace & Defense
o Energy
o Automotive
o Others
• VR Application
o Consumer
o Commercial
o Enterprise
o Healthcare
o Aerospace & Defense
o Energy
o Automotive
o Others
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of the Middle East and Africa

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About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

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This release was published on openPR.