Native Whey Protein Market: Growth Potential and Industry Challenges

The global native whey protein market is projected to reach USD 15.3 billion in 2024 and grow to USD 28.7 billion by 2034. This growth reflects an anticipated annual increase of 6.5% over the next decade, driven by rising demand worldwide.

Several factors are expected to boost the growth of the native whey protein market during the forecast period. One such factor is the rising consumer awareness about the importance of being healthy and how beneficial native whey protein is for muscle recovery, weight maintenance, and overall well-being.

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High adoption of native whey protein in food and beverage products, dietary supplements, infant nutrition, and other applications is set to boost sales growth. Similarly, growing food fortification trend will likely create growth prospects for companies.

Native whey protein is becoming more and more popular throughout the world because of its benefits and promotions, which social media influencers, celebrities, or athletes are doing. Innovative marketing strategies employed by key native whey protein companies are expected to boost the market during the next ten years.

As consumers are becoming more educated about nutrition, they are recognizing the superior benefits of native whey protein over other protein sources. Scientific studies are highlighting its superior protein quality, muscle growth support, and health benefits which is building more trust amongst consumers.

Key Takeaways from the Native Whey Protein Report:

The global native whey protein market is expected to reach a valuation of USD 28.7 billion by 2034.

Global demand for native whey protein is likely to soar at 6.5% CAGR over the forecast period.

Europe is projected to hold a dominant value share of 32.7% by 2034.

India is estimated to witness a value CAGR of 8.7% during the projection period.

"The native whey protein industry continues to experience significant growth driven by increasing health consciousness and the demand for high-quality, clean label protein sources. Consumers value its superior nutritional benefits, minimal processing, and versatile applications in food and beverages. The market benefits from continuous product innovation, particularly in convenient formats like ready-to-drink beverages and protein bars. "- says a lead analyst at Future Market Insights (FMI)

Who is Winning?

Ingredia SA, Lactalis Ingredients, Reflex Nutrition, Glanbia PLC (Optimum Nutrition), MILEI GmbH, Fonterra, Friesiandcampina, Arla Foods, Carbery, Agropur Inc, Titan Biotech, Leprino Foods are key native whey protein manufacturers listed in the report.

Key companies are focusing on research and development, sustainable sourcing, and new formulations. They are also looking to employ environment-friendly practices and get product certifications to satisfy the increasing demand for natural and sustainable ingredients.

For instance,

In 2023, Arla Foods Ingredients made significant investments in upgrading its Argentine facilities, allowing it to fulfill the rising demand for premium whey ingredients throughout Latin America as well as globally.

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Country-wise Insights

United States Native Whey Protein Market: 6.9%

Germany Native Whey Protein Market: 4.4%

United Kingdom Native Whey Protein Market: 5.2%

China Native Whey Protein Market: 8%

India Native Whey Protein Market: 8.7%

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Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global native whey protein market presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.

The study incorporates compelling insights on the native whey protein market based on form (concentrate form and isolate form), application (food & beverages (sports nutrition, senior nutrition, clinical nutrition, infant nutrition, nutritional beverages, nutrition bars, protein fortified foodstuffs, whipped toppings and cultured dairy, dietary supplements, protein bars, protein powders (ready to mix), meal replacement powders, RTD beverages, acid beverages, gels, medical nutrition, lactose intolerant products, bakery, salad dressings, dairy, extruded and texturized products) and pharmaceuticals) across various regions.

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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

This release was published on openPR.