Marketing Automation Market is expected to reach USD 9.7 billion by 2031, growing with a CAGR of 12.6% | Hubspot, Inc., Adobe Systems Incorporated, Active Campaign.

The Marketing Automation Market report by DataM Intelligence provides insights into the latest trends and developments in the market. This report identifies the key growth opportunities in the market and provides recommendations for market participants to capitalize on these opportunities. Overall, the Marketing Automation market report is an essential resource for market participants who are looking to gain a comprehensive understanding of the market and identify opportunities for growth.

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Global Marketing Automation Market reached USD 5.2 billion in 2023 and is expected to reach USD 9.7 billion by 2031, growing with a CAGR of 12.6% during the forecast period 2024-2031.

Marketing automation involves the use of software to automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing. It helps businesses improve efficiency, target audiences effectively, and track campaign performance. Automation platforms like HubSpot and Salesforce enable data-driven decision-making. By segmenting customers and personalizing messages, businesses can enhance customer engagement. This technology is essential for scaling marketing efforts in competitive markets.

Competitive Landscape

The section also contains information related to the new product launches, mergers, acquisitions, collaborations, etc., to give a clear understanding about the competitive landscape prevailing in the global market. With an emphasis on strategies there have been several primary developments done by major companies such as

Hubspot, Inc., Adobe Systems Incorporated, Active Campaign, Acoustic, L.P., Klaviyo, Microsoft Corporation, Act-On Software, SAS SE, Teradata Corporation and SAP SE.

Key Developments:

❁ On June 15, 2023, Intuit Mailchimp unveiled over 150 new and updated features, including advanced segmentation, enhanced reporting and analytics, and expanded e-commerce automation capabilities. According to research conducted by an independent consulting firm, 88% of marketers believe increasing the use of automation and AI is essential to meet rising consumer expectations. These enhancements aim to empower businesses to streamline marketing efforts, improve customer engagement, and leverage AI-driven insights for more personalized campaigns.

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Market Segments

The detailed segmentation offered in the report will help customers get a clear idea about the market segments and the factors that will drive segmental growth. The Marketing Automation market has been segmented

By Deployment Model: Cloud-based , On-premise.

By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises.

By Application: Campaign Management, Sales Enablement Programs, Lead Management, Analytics & Reporting Solutions.

By End-User: Entertainment and Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Others.

Research Process

Both primary and secondary data sources have been used in the global Marketing Automation Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Regional Analysis for Marketing Automation Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

**The full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted**

This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Marketing Automation market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Marketing Automation Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The global Marketing Automation market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Marketing Automation Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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Frequently asked questions:

➠ What is the global sales value, production value, consumption value, import and export of Marketing Automation market?

➠ Who are the global key manufacturers of the Marketing Automation Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)?

➠ What are the Marketing Automation market opportunities and threats faced by the vendors in the global Marketing Automation Industry?

➠ Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application?

➠ What focused approach and constraints are holding the Marketing Automation market?

➠ What are the different sales, marketing, and distribution channels in the global industry?

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