Press release
Surfing Tourism Market Poised for Strong Growth, Driven by Increased Demand for Adventure and Sustainable Travel Experiences
The surge in demand for water sports and outdoor recreational activities is largely driven by the increasing desire for unique and experiential vacations. This trend has been amplified by the growing popularity of coastal tourism, the influence of social media, and an expanding interest in sustainable travel options.
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Global Market Trends
The global surfing tourism market is witnessing a number of trends that are shaping its future, including:
•Surf Retreats: Combining surfing with wellness activities like yoga, meditation, and healthy eating is becoming a significant trend.
•Virtual Surfing: Virtual reality and online platforms are emerging as an alternative for surfing enthusiasts unable to visit physical destinations.
•Eco-friendly Practices: More surfing destinations are emphasizing environmental conservation efforts, aligning with the global push for sustainability.
Category Insights
•Wave Surfing Dominates: Wave surfing remains the most preferred form of surfing tourism, commanding a market share of 60.6%. Its lower cost and greater accessibility make it a popular choice among both domestic and international tourists.
•Domestic Tourists Lead: Domestic travelers represent the majority of participants in the surfing tourism market, accounting for 67.5% of the market share due to familiarity with local beaches and cost-effective travel options.
Regional Insights
•India: The Indian surfing tourism market is expected to grow at a rapid pace of 15.60% CAGR by 2034. Government initiatives to enhance coastal infrastructure and the rise of adventure tourism are key growth drivers.
•China: With the inclusion of surfing in the Olympics, China's surfing tourism market is projected to grow at a 14.30% CAGR, driven by rising demand for destinations like Hainan and Guangdong.
•Singapore: As a global travel hub, Singapore is set to experience an 11.60% CAGR in surfing tourism, supported by both international tourists and local surf programs.
•Canada: The Canadian market is projected to grow at a 7.20% CAGR, benefiting from the country's rich coastline and outdoor sports culture.
•Japan: Japan's clean and calm beaches are propelling the growth of surfing tourism, with a projected CAGR of 10.90% through 2034.
Key Companies in the Market
• AGIT Global North America, Inc.
• AJW Surfboard Boardriders, Inc.
• Body Glove
• BruSurf
• CANNIBAL SURFBOARDS
• Channel Islands Surfboards
• Firewire Surfboards, LLC
• Global Surf Industries
• Globe International Limited
• Gul Watersports Ltd.
• Harbour Surfboards
• Hydenshapes
• Infinity Surfboards Inc.
• JS Industries
• Keeper Sports Products, LLC
• Mt Woodgee Surfboards
• Naish International
• NSP International
• O'Neill
Recent Developments
•Kerala gears up to host four international adventure tourism events from March 14 to 17, 2024, in Vagamon, Varkala, Mananthavady, and Kozhikode, including paragliding, surfing, mountain biking, and whitewater kayaking, aiming to elevate its status in global adventure tourism.
•In June 2023, Panama's Santa Catalina hosted the PASA Games, attracting 400 surfers from 19 countries. The event generated over $2 million in tourism earnings, filling local hotels to 100% capacity.
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Surfing Tourism Market Segmentation
By Tour Type:
• Domestic
• International
By Consumer Orientation:
• Men
• Women
By Tourist Type:
• Independent Traveler
• Tour Group
• Package Traveler
By Age Group:
• 26-35 Years
• 36-45 Years
• 46-55 Years
By Region:
• North America
• Latin America
• Europe
• Asia Pacific
• MEA
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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