Press release
Direct-To-Consumer (D2C) Personalized Haircare Market
Direct-To-Consumer (D2C) Personalized Haircare Market
InsightAce Analytic Pvt. Ltd. has announced evaluation report titled "Global Direct-To-Consumer (D2C) Personalized Haircare Market by Product Types (Shampoo, Conditioner, Hair loss treatment products (Masks, etc.), Hair Oil, Hair colour and Other Products), Platforms (Consultation/digital questionnaires, Apps and specialized hardware, and Others) - Market Trends, Competitive Landscape, Revenue and Forecast To 2030."
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In 2021, the global direct-to-consumer (D2C) personalized haircare market is expected to be worth US$ 2.21 billion, according to the most recent study. It is anticipated to grow at a compound annual growth rate (CAGR) of 19.3% from 2022 to 2030, reaching US$ 10.55 billion. With a 42.2% market share in 2021, North America led the market by region.
Because they are made specifically for each customer, customized hair care solutions are the greatest substitutes for conventional hair care formulas. The company's online quiz and feedback platform enables the creation of safe, effective, and customized hair care solutions. These tests inquire about the consumer's daily care routine, dandruff, greasy scalp, hair texture, and any alterations. The most up-to-date method of improving direct customer service and providing the user with the most appropriate and applicable ingredients is through artificial intelligence platforms.
One of the key drivers of the worldwide direct-to-consumer personalized hair care product market's growth is awareness of customized hair care products based on certain beauty standards. Using AI platforms to develop innovations and consumer interactions with the product would improve the quick and crucial communication between customers and the business. It is anticipated that these goals will support market expansion. For example, L Catterton committed $150 million in December 2020 to boost the business's capacity for customized manufacturing, growth, and product development. Procter & Gamble announced its intention to acquire Ouai in December 2021. In order to propel hair salons into the digital era, Henkel Beauty Care unveiled the Schwarzkopf Professional SalonLab, a digital platform for measuring and personalizing the hair care experience. In the next years, there will probably be particular market prospects due to the recent advancements in the use of digital platforms and artificial intelligence (AI) for consumer acquisition and the analysis of a person's physical attributes.
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The main thing holding back the D2C business is the high cost of customized hair care products. Delays in product approvals are having an impact on market expansion in addition to pricing. Due to crucial partnerships and acquisitions, expanding knowledge of the direct-to-consumer (D2C) hair care product industry, and significant advancements in customization, the North American and European markets are likely to experience rapid expansion throughout the forecast period (2019-2030).
Function of Beauty, Belle Bar Organic, Form Beauty, Prose Personalized Hair Care, Strands, Henkel (Schwarzkopf Professional SalonLab), P&G (Ouai), Ravel, Formulate Labs, Inc., Vert Home & Personal Care Pvt. Ltd., eSalon (Aura), Gemmist, Bare Anatomy, Skinkraft, Rituals, Vedix, MDALGORITHMS inc., Shampora, L'Oreal (Color&co), Oddity (SpoiledChild), and Other Prominent Players are the top companies in the personalized haircare market.
Key Developments in the market
• In Feb 2022, Oddity introduces SpoiledChild, a customized line of skin and hair care products. It provides customers with customized, age-neutral skin and hair care products through artificial intelligence. Based on each customer's needs, the company recommends products or product combinations using a proprietary machine-learning engine.
• In Aug 2021, Function of Beauty acquired Atolla; the expansion revolutionizes beauty through customization and data science
• In Jan 2021, eSalon introduced the semi-permanent pigments under the 'Aura' brand to address the individualized hair care market. The introduction of Aura represents a convergence of advancements in the individualized haircare and at-home hair coloring industries. The shampoos, conditioners, and hair masks in Aura's product line are customized to meet each customer's unique hair needs and "goals."
• In Nov 2018, Prose secured $18 million to grow the market for customized hair care products. In order to meet customer demand, the company is getting ready to deploy funds to invest in data science research and construct its own custom fulfillment infrastructure. With the ability to personalize up to 10,000 products daily, Prose's new automated manufacturing system will enable the company to serve a greater number of customers than ever before.
• In Dec 2017, A new $9.5 million Series A fundraising round led by GGV Capital has closed for Function of Beauty, the YC-backed business that creates customized shampoo and conditioner depending on hair objectives.
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Global D2C Personalized Haircare Market, by Products, 2019-2030 (Value US$ Bn)
• Shampoo
• Conditioner
• Hair loss treatment products (Masks, etc.)
• Hair Oil
• Hair colour
• Other products
Global D2C Personalized Haircare Market, by Platforms, 2019-2030 (Value US$ Bn)
• Consultation/digital questionaries
• Apps and specialized hardware
• Other platforms
Global D2C Personalized Haircare Market, by Region, 2019-2030 (Value US$ Bn)
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa
North America D2C Personalized Haircare Market, by Country, 2019-2030 (Value US$ Bn)
• The U.S.
• Canada
Europe D2C Personalized Haircare Market, by Country, 2019-2030 (Value US$ Bn)
• Germany
• France
• Italy
• Spain
• Russia
• Rest of Europe
Asia Pacific D2C Personalized Haircare Market, by Country, 2019-2030 (Value US$ Bn)
• India
• China
• Japan
• South Korea
• Australia & New Zealand
Latin America D2C Personalized Haircare Market, by Country, 2019-2030 (Value US$ Bn)
• Brazil
• Mexico
• Rest of Latin America
The Middle East & Africa D2C Personalized Haircare Market, by Country, 2019-2030 (Value US$ Bn)
• GCC Countries
• South Africa
• Rest of the Middle East & Africa
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About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
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InsightAce Analytic Pvt. Ltd.
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