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Rum Market Overview, Global Insights, Growth, Trends 2024
Global Rum Industry, Market Growth
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According to The Business Research Company's, The rum market size has grown strongly in recent years. It will grow from $13.94 billion in 2023 to $14.74 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, the growing consumer disposable earning, growth of e-commerce, growth in the tourism industry and the advancements in brewing technology.
The rum market size is expected to see strong growth in the next few years. It will grow to $18.05 billion in 2028 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to the growing popularity of flavored rums, the rising popularity of cocktails, the rising population, the rising consumption of alcoholic drinks and the rising demand for gluten-free beverages. Major trends in the forecast period include focus on product innovation, focus on premiumization and craft offerings, focus on heritage and origin, focus on innovation in rum cocktails and mixology, use innovative marketing campaigns and focus on strategic partnerships.
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Market Drivers and Trends:
The growing consumer disposable earnings are expected to propel the growth of the rum market in the coming years. Disposable income or disposable earnings, often known as disposable personal income (DPI), is the sum of cash accessible to an individual or household after income taxes have been subtracted. Disposable income is a major factor influencing alcohol consumption. Increased disposable income increases rum consumption and boosts the market. For instance, according to the Bureau of Economic Analysis of the US Department of Commerce, a US-based governmental organization that publishes official macroeconomic and sectoral statistics, in the USA, disposable personal income in January 2023 increased to $387.4 billion, a 2.0% increase compared to December 2022. Therefore, growing consumer disposable earnings are driving the rum market.
Product innovation is the key trend gaining popularity in the rum market. Major companies operating in the rum market are focused on developing innovative products to strengthen their position in the market. For instance, in March 2023, Bacardi Limited, a US-based privately held, family-run spirits firm launched Bacardí Caribbean Spiced rum, which is the brand's first premium spiced aged product. The heavy-aged rum foundation, which offers the strong smokey flavors of molasses, and the light-aged rum base, together with the mixing of coconut blossom sugar, pineapple, and coconut water, are both used in the Bacardi process to make the Caribbean Spiced rum. Cinnamon and vanilla are also added to the spirit after it has been rested and filtered, followed by another pause and a second polishing filter for transparency and color.
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Major Key Players of the Market:
Northrop Grumman Corporation, General Dynamics Mission Systems Inc, Compagnie de Saint-Gobain S.A., Meggitt PLC, Astronics Corporation, The Nordam Group Llc, Communications & Power Industries (Cpi), Comtech Telecommunications, Jenoptik, Starwin Industries, Om Aakash Fibres, Kenbotong Technology, Kineco, Tianyi Satcom Co Ltd, Harbin Topfrp Composite Co Ltd, Leonardo, Micrics, L.M.P. Fluorcarbon Srl, Lbk-Fibertec Gmbh, Esta Ltd, Royal Engineered Composites, Airforce Technology, L3harris Technologies, Raytheon Technologies, Lockheed Martin Corporation, Tencate Advanced Composites, Telemont, Net Oficial, Algar Companies, Gazin, Sercomtel.Net.Br, Sercom, Neoviasolutions, Globosat, Brametal, Adventus Tecnologia Da Informação Comunicação E Serviços De Call, Al Yah Satellite Communications Company, Scorpio Space, Yahsat, Rohde & Schwarz, Miro, CPI International Inc.
Rum Market 2024 Key Insights:
• The rum market size is expected to see strong growth in the next few years. It will grow to $18.05 billion in 2028 at a compound annual growth rate (CAGR) of 5.2%.
• Rising Consumer Disposable Incomes Fueling Robust Growth In The Rum Market
• Innovation Takes Center Stage As Rum Market Leaders Introduce Premium Offerings
• Asia-Pacific was the largest region in the rum market in 2023
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Learn More About The Business Research Company
The Business Research Company ( https://www.thebusinessresearchcompany.com ) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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