Press release
Marketing Automation Market Trends and Growth Opportunities 2024
Marketing Automation Market Trends
Ready to Dive into Something Exciting? Get Your Free Exclusive Sample of Our Research Report @
https://www.thebusinessresearchcompany.com/sample.aspx?id=5838&type=smp
According to The Business Research Company's, The marketing automation market size has grown rapidly in recent years. It will grow from $6.28 billion in 2023 to $6.95 billion in 2024 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to demand for personalized customer experiences, lead generation and nurturing needs, streamlining marketing operations, measuring and analyzing campaign performance, alignment of sales and marketing processes.
The marketing automation market size is expected to see strong growth in the next few years. It will grow to $9.68 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rise of account-based marketing (ABM), AI and machine learning applications, focus on multichannel marketing, emphasis on customer retention and loyalty. Major trends in the forecast period include focus on customer retention automation, dynamic content automation, marketing operations and revenue attribution, compliance and data privacy automation, integration with customer relationship management (CRM) systems.
Get The Complete Scope Of The Report @
https://www.thebusinessresearchcompany.com/report/marketing-automation-global-market-report
Market Drivers and Trends:
The increase in big data and data analytics solutions is expected to drive the growth of the marketing automation market going forward. Big data and data analytics have become extremely important tools for marketing automation companies since they let them get deep insights into customers, and the choices to provide the right offers at the right time, nurture their potential customers and help them with next-level lead scoring. A marketing automation company may dynamically respond to its present and future clients' behavior and design a strategy that works for them by leveraging methods and practices from big data and data science. For instance, according to Tech Jury, a US-based software and tech review company, by 2023, the big data analytics market will reach $103 billion. In addition, big data growth statistics reveal that data creation will be over 180 zettabytes by 2025. Furthermore, the Big Data banking analytics market was valued at $29.87 billion in 2019 and was expected to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. Hence, the growth of big data and data analytics is acting as a primarymarketing automation growth.
Personalized content has emerged as a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today's digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support. For instance, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched its one-of-a-kind ad-tech and marketing automation platform for higher education marketing leaders. Using paid media and programmatic, this service was created to effectively increase brand awareness and student enrollment. LionAI's ad-tech, according to the company's team, allows clients to increase their digital marketing yield by 20% or more in 30-60 days, depending on their traffic. As a result of eliminating wasted ad spending, universities will be able to scale their digital advertising while providing potential students with an unforgettable experience.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Cognizant Technology Solutions Corporation, Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., Marke*to Inc., ActiveCampaign Inc., Mirum Shopper Marketing, Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Banjo Inc., Enjoy Digital Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., Digitant LLC, Envigo RMS Holding Inc., eTrigue Corporation, Neuro Tags LLC, Prospect.io, Sendinblue SAS, Insidesales.com Inc.
Marketing Automation Market 2024 Key Insights:
• The marketing automation market size is expected to see strong growth in the next few years. It will grow to $9.68 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%.
• Big Data And Data Analytics Fueling Growth In The Marketing Automation Market
• Personalized Content Transforming The Marketing Automation Market
• North America was the largest region in the marketing automation market in 2023
We Offer Customized Report, Click @
https://www.thebusinessresearchcompany.com/Customise?id=5838&type=smp
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Learn More About The Business Research Company
The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Marketing Automation Market Trends and Growth Opportunities 2024 here
News-ID: 3775653 • Views: …
More Releases from The Business Research Company
Company Registration Service Market Landscape 2025: Forecast Data and Growth Str …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Company Registration Service Market Through 2025?
The market size for company registration services has seen robust growth in the recent past. The market is projected to expand from $10.67 billion in 2024 to $11.55 billion in 2025, exhibiting a compound annual growth…
Comprehensive 2025 Commercial Toilet Partition Market Overview: Trends, Forecast …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Commercial Toilet Partition Market Through 2025?
In recent years, the market size for commercial toilet partitions has significantly expanded. The forecast predicts a rise from $1.82 billion in 2024 to $1.95 billion in 2025, with a compound annual growth rate (CAGR) of…
Key Trends Influencing the Growth of the Commercial Insurance For Small And Medi …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Commercial Insurance For Small And Medium-Sized Enterprises (SMEs) Market Through 2025?
The market size of commercial insurance for small and medium-sized enterprises (SMEs) has seen substantial growth over the recent years. A rise from $111.83 billion in 2024 to $119.76 billion in…
Growing Focus On Reducing Greenhouse Gas Emissions Driving The Market Growth Due …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Combustion Emissions Analyzer Market Through 2025?
In the past few years, the market size for combustion emissions analyzer has seen robust growth. It is projected to increase from $1.02 billion in 2024 to $1.09 billion in 2025, with a compound annual growth…
More Releases for Marketing
24 Hour Marketing - Digital Marketing Agency
24 Hour Marketing specialties include websites, seo, social media marketing and management, email/sms marketing, crm & creative designs. We are the only seo and website development company that offers FREE logo, business card, qr code & graphic designs and website hosting with any website purchase! Take advanage now and do your website once and do it right with 24 hour marketing (917) 994-9796.
3235 Emmons Ave, Brooklyn, NY 11235
24 Hour Marketing…
Education Marketing Services Market Professional Report 2022-2029: Enrollment Ma …
Education Marketing Services Market research report highlights key business needs to help organizations to realign their business systems. It also offers the fundamental discoveries and proposals that feature vital reformist industry patterns in the Education Marketing Services industry, subsequently allowing players across the supply chain to foster effective long-haul systems. In addition, It Provides comprehensive information on the evolution of the market offered by the key manufacturers.
Click Here For Free…
New Innovative Research Report On Education Marketing Services Market Including …
Education marketing is a wide-ranging area of services that pertain to education-based student recruitment and retention, institution branding, marketing communications, and education market research. The traditional approach to marketing services has changed over time and encompasses numerous marketing related activities such as designing marketing campaigns.
The growing use of social platforms will drive the growth prospects for the global education marketing services market in the upcoming years. The social media platforms…
Education Marketing Services Market Segmentation to 2023 with Key Players Agile …
A report added to the rich database of Qurate Business Intelligence, titled “Global Education Marketing Services Market Size, Status and Forecast 2023”, provides a 360-degree overview of the worldwide market. Approximations associated with the market values over the forecast period are based on empirical research and data collected through both primary and secondary sources. The authentic processes followed to exhibit various aspects of the market makes the data reliable in…
Education Marketing Services Market 2018-2022 Analysis by Major Companies: Agile …
The report on Global Education Marketing Services Market, documents a detailed study of different aspects of the Global Education Marketing Services Market. It shows the steady growth in market in spite of the fluctuations and changing market trends. In the past four years the Global Education Marketing Services Market has grown to a booming value of $xxx million and is expected to grow more.
Every market intelligence report is based on…
Education Marketing Services Market 2018 to 2022 | Agile Education Marketing, Ed …
A report added to the rich database of Qurate Business Intelligence, titled “Global Education Marketing Services Market Analysis & Forecast 2018-2022”, provides a 360-degree overview of the worldwide market. Approximations associated with the market values over the forecast period are based on empirical research and data collected through both primary and secondary sources. The authentic processes followed to exhibit various aspects of the market makes the data reliable in context…
