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TV and Radio Broadcasting: Key Opportunities in 2024
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According to The Business Research Company's, The tv and radio broadcasting market size has grown strongly in recent years. It will grow from $439.41 billion in 2023 to $466.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to digital transformation, consumer behavior, globalization, economic factors, competition and market consolidation.
The tv and radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $583.86 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to 5g technology adoption, subscription models, emergence of new content formats, environmental sustainability, political and societal influences. Major trends in the forecast period include data analytics and personalization, digital transformation, technological advancements, advertising evolution, sustainability and green broadcasting.
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Market Drivers and Trends:
Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward.
TV and radio broadcasting companies are deploying technologies to allow users to access their content on mobiles and website portals. Access to various platforms and devices has increased over demand for TV and radio broadcasting services. For instance, mobile OTT (over-the-top) service Go90 introduced by Verizon and BingeOn by Comcast Watchable and T Mobile are new services aimed mainly at a youth audience., enabling users to watch content on mobile applications, web portals, and digital boxes.
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Major Key Players of the Market:
Comcast Corporation, AT&T Inc., The Walt Disney Company, Charter Communications Inc., NBCUniversal Media LLC, Discovery Inc., Netflix, CBS Corporation, ViacomCBS Inc., DISH Network Corporation, Twenty-First Century Fox Inc., Sky Group (Sky Limited), Netease Inc., 21st Century Fox, Vivendi SE, Liberty Media Corporation, Liberty Global plc, Sirius XM Holdings Inc., Nexstar Media Group Inc., FUJI MEDIA HOLDINGS Inc., Sinclair Broadcast Group Inc., Mediaset S.p.A., E.W. Scripps Company, The Cable News Network, Nine Entertainment Co., Entercom Communications Corporation, World Wrestling Entertainment Inc., Cumulus Media Inc., Saga Communications Inc., LIVE NATION WORLDWIDE INC., TEGNA Inc.
TV And Radio Broadcasting Market 2024 Key Insights:
• The tv and radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $583.86 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%.
• Revolutionizing Broadcasting How Virtual Reality (VR) Enhances Audience Engagement In TV And Radio Through Live Events
• Expanding Reach Tv And Radio Broadcasting Companies Embrace Mobile And Web Platforms To Meet Growing Demand
• Western Europe was the largest region in the tv and radio broadcasting market in 2023
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