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Empowering Wellness: The Rise of Nutritional Supplements in 2024
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According to The Business Research Company's, The nutritional supplements market size has grown strongly in recent years. It will grow from $390.7 billion in 2023 to $419.71 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to aging population, changing lifestyles, sports and fitness trends, e-commerce growth, rise of veganism.
The nutritional supplements market size is expected to see strong growth in the next few years. It will grow to $569.83 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to personalized nutrition, growing interest in genetic testing, smart packaging, epidemic preparedness, sustainability focus. Major trends in the forecast period include and hemp-based supplements, plant-based proteins, mental well-being supplements, collagen supplements, brain health supplements.
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Market Drivers and Trends:
The increasing prevalence of non-communicable diseases is driving demand for the nutritional supplement market. Non-communicable diseases refer to a group of medical conditions that are usually not caused by an acute infection. These health consequences typically require long-term treatment and care. Noncommunicable diseases such as diabetes can be managed by several supplements, including alpha-lipoic acid supplementation to address diabetic complications. For instance, in December 2021, according to the statistics published by the International Diabetes Federation, a Belgium-based, non-profit diabetes association, 537 million adults (20-79 years) were recorded as living with diabetes, and 6.7 million people died of diabetes in 2021. However, by 2030, it is anticipated that there will be 643 million people worldwide with diabetes. Therefore, the increasing prevalence of non-communicable diseases will drive the growth of the nutritional supplement market.
New product innovations are a key trend gaining popularity in the nutritional supplements market. Major nutritional supplement players are focused on developing new products to sustain their marketplace. For instance, in February 2022, Amway India Enterprises Private Limited, an India-based company engaged in the production and development of nutritional supplements, launched nutrition supplements in a unique, tasty, convenient, and simplified format. This new line of products is created, under the umbrella brand Nutrilite as mouth-watering candies and jelly strips that dissolve in the mouth to fit modern lifestyles. Amway has developed this compact nutrition product, especially for the modern lifestyle and millennials.
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Major Key Players of the Market:
The Archer-Daniels-Midland Company, Pfizer Inc., Bayer AG, Abbott Laboratories, GlaxoSmithKline plc, Otsuka Pharmaceutical Co Ltd., DuPont de Nemours Inc., Koninklijke DSM NV, Amway Corporation, Nutrilite Products Inc., Nestlé Health Science SA, Glanbia plc, Herbalife Nutrition Ltd., Carlyle Group Inc., The Carlyle Group Inc., Stepan Company, GNC Holdings Inc., Nu Skin Enterprises Inc., USANA Health Sciences Inc., Arkopharma Laboratories Company Limited, Iovate Health Sciences International Inc., Now Health Group Inc., Xango LLC, Garden of Life LLC, Pharmavite LLC, Nature's Bounty Co, Herb Pharm LLC, American Health Formulations Inc., Ayanda GmbH, BioTech USA, Himalaya Global Holdings, The Biomedical Research & Longevity Society, MegaFoods Products Madras Private Limited, MusclePharm Corporation, SmartyPants Vitamins Inc., Thorne Research Inc., Vitabiotics Ltd., Vitacost.com Inc.
Nutritional Supplements Market 2024 Key Insights:
• The nutritional supplements market size is expected to see strong growth in the next few years. It will grow to $569.83 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%.
• Nutritional Supplement Market Growth Fueled By Rising Non-Communicable Diseases
• New Innovative Supplement Drive Nutritional Supplement Market
• Asia-Pacific was the largest region in the nutritional supplements market in 2023
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