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Global Enterprise Synthetic Application Monitoring Market to Witness Robust Growth Amid Rising Cloud Adoption and Data Privacy Compliance
Enterprise Synthetic Application Monitoring Market
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Key Market Drivers
1. Adoption of Microservices Architecture
The rise of microservices architecture is transforming the application monitoring landscape. This software development approach divides complex applications into smaller, independently deployable services, making them more efficient and scalable. According to Codeit, a U.S.-based software company, over 81.5% of businesses were already utilizing microservices as of late 2022, with an additional 17.5% planning to adopt them. This trend necessitates robust application monitoring systems to manage performance effectively.
2. Demand for Cloud and Mobile Computing
Cloud and mobile computing are driving the demand for application performance monitoring (APM). Cloud computing enables the delivery of computing resources via the internet, while mobile computing ensures access to digital services on portable devices. According to Eurostat, 41% of enterprises in the EU adopted cloud computing in 2021, marking a 5% increase from 2020. As businesses increasingly rely on these technologies, APM solutions ensure smooth app performance and enhanced user experiences.
3. Regulatory Compliance and Data Privacy
The global tightening of data privacy regulations, including GDPR and CCPA, compels organizations to adopt monitoring solutions that safeguard user data while maintaining compliance. A 2024 UK Cyber Security Breaches Survey revealed that 50% of businesses faced cyberattacks, highlighting the critical need for systems that can detect breaches and protect sensitive data. Synthetic monitoring tools help organizations mitigate risks while bolstering customer trust.
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Market Challenges
High Costs Limit Adoption
While the benefits of application monitoring solutions are evident, their high costs pose a barrier, particularly for small and medium-sized enterprises (SMEs). According to ScoutAPM, the monthly cost of monitoring solutions for SMEs ranges from $200 to $300 per application. These expenses, coupled with the need for skilled personnel and infrastructure investments, restrict wider adoption.
Market Insights by Organization Size
Large Enterprises Dominate
Large enterprises lead the adoption of synthetic application monitoring solutions. These organizations depend on an extensive array of business-critical applications, making real-time performance monitoring indispensable for maintaining productivity and customer satisfaction. Advanced APM tools designed for large enterprises provide proactive monitoring capabilities, ensuring seamless operations.
SMEs to Witness Rapid Growth
The SME segment is projected to grow at the fastest pace, driven by the increasing availability of cloud-based APM solutions. These offerings provide scalability and flexibility, allowing SMEs to adjust resources as needed and adapt to evolving IT infrastructures. Moreover, the quick implementation process of cloud-based solutions appeals to SMEs seeking immediate value.
Enterprise Synthetic Application Monitoring Top Companies and Competitive Landscape
The Enterprise Synthetic Application Monitoring (SAM) market is experiencing high growth due to rising business requirements for optimal application performance and user experience. Key players are: Dell Technologies, Inc.; Dynatrace; Microsoft Corporation; and Hewlett Packard Enterprise, which develop very robust SAM solutions that enable organizations to monitor applications proactively for the early detection of problems before they affect users.
Other companies, like Catchpoint and ThousandEyes, have emerged to take advantage of these new, advanced synthetics, making it big in terms of network and user performance, all in different environments. As the enterprise recognizes the strategic value of applications in maintaining a competitive advantage, these key players continue to innovate and bridge the gap to meet the growing demands for complete monitoring solutions.
In November 2022, Dynatrace LLC has announced that the Dynatrace® platform would be available on Microsoft Azure hosted in the UAE, becoming the first SaaS-based observability and application security platform in this market. This platform combines broad and deep observability with continuous runtime application security while employing the most modern AIOps and automation, resulting in insights from massive amounts of data in addition to intelligent automation. Furthermore, because the applications are native to Microsoft Azure and hosted in the UAE, joint clients will benefit from higher performance and greater data sovereignty.
Some of the key companies in the global Enterprise Synthetic Application Monitoring Market include:
CA Technologies Inc.
BMC Software Inc.
International Business Machines (IBM) Corporation
Dell Technologies, Inc.
Dynatrace
Microsoft Corporation
Hewlett Packard Enterprise
Appdynamics, Inc.
New Relic, Inc.
Riverbed Technology
Splunk, Inc.
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Enterprise Synthetic Application Monitoring Latest Industry Updates
In May 2024, Dell Technologies extended its AI Factory in conjunction with NVIDIA to speed up AI adoption. This program aims to improve AI capabilities by giving partners access to Dell-validated designs, technical support for scalable deployments, and AI laboratories. Dell's relationship demonstrates the company's commitment to supporting partners in the development of AI systems and driving industry technological improvements.
In May 2024, Hewlett Packard Enterprise (HPE) delivered Aurora, the world's second exascale supercomputer, to the US Department of Energy's Argonne National Laboratory. Aurora can handle one quintillion operations per second and is the world's second-fastest supercomputer. This result is an important milestone in exascale computing, allowing for the solution of challenging scientific issues and highlighting the necessity of private-public partnerships in furthering scientific advancement.
In January 2023, Splunk announced the Autodetect feature in its APM product, which uses machine learning to automate alert setup. It establishes performance baselines for each service and generates alerts for unexpected changes in latency, failures, and request rates. This dramatically lowers engineers' manual labor, allowing them to subscribe to recommended alerts, set thresholds, and manage notifications more effectively. With Autodetect, engineers get smarter, more accurate alerts based on real-time performance analysis across their services.
Enterprise Synthetic Application Monitoring Market Segmentation Analysis
Monitoring Type Outlook (Revenue, USD Billion; 2020-2033)
API Monitoring
SaaS Application Monitoring
Mobile Application Monitoring
Web Application Monitoring
Professional Service Type Outlook (Revenue, USD Billion; 2020-2033)
Business Consulting Services
Implementation Services
Training and Support Services
Deployment Type Outlook (Revenue, USD Billion; 2020-2033)
Hosted
On premise
Organization Size Outlook (Revenue, USD Billion; 2020-2033)
SME'S
Large Enterprises
Verticals Outlook (Revenue, USD Billion; 2020-2033)
BFSI
Government & Defense
IT & Telecom
Healthcare
Retail
Automotive, Transportation and Logistics
Media and Entertainment
Others
Regional Outlook (Revenue, USD Billion; 2020-2033)
North America
United States
Canada
Mexico
Europe
Germany
France
United Kingdom
Italy
Spain
Benelux
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America
Brazil
Rest of Latin America
Middle East and Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of MEA
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Enterprise Synthetic Application Monitoring Market Size@ https://www.emergenresearch.com/industry-report/enterprise-synthetic-application-monitoring-market/market-size
Enterprise Synthetic Application Monitoring Market Share@ https://www.emergenresearch.com/industry-report/enterprise-synthetic-application-monitoring-market/market-share
Enterprise Synthetic Application Monitoring Market Trends@ https://www.emergenresearch.com/industry-report/enterprise-synthetic-application-monitoring-market/market-trends
Enterprise Synthetic Application Monitoring Regional Market Demand@ https://www.emergenresearch.com/industry-report/enterprise-synthetic-application-monitoring-market/regional-market-demand
Enterprise Synthetic Application Monitoring Market Analysis@ https://www.emergenresearch.com/industry-report/enterprise-synthetic-application-monitoring-market/market-analysis
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