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Music Streaming: The Evolution of Listening Experiences
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According to The Business Research Company's, The music streaming market size has grown rapidly in recent years. It will grow from $30.04 billion in 2023 to $33.97 billion in 2024 at a compound annual growth rate (CAGR) of 13.1%. The growth in the historic period can be attributed to digital music distribution, mobile device proliferation, social media integration, global licensing agreements, offline listening features.
The music streaming market size is expected to see rapid growth in the next few years. It will grow to $57.78 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to podcast integration, interactive and social features, expansion into emerging markets, global expansion and localization, social sharing and collaborative playlists. Major trends in the forecast period include high-fidelity and lossless streaming, AI-driven personalization, live audio and virtual concerts, user-generated content and remix culture, subscription bundling and partnerships.
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Market Drivers and Trends:
The increasing adoption of smart devices is expected to propel the growth of the music streaming market. Smart devices such as smartphones, and smart speakers have changed the way of listening to music. They include smart features such as the ability to set alarms, play music on voice command, control smart devices in-home, and stream live music, as they are powered by a virtual assistant. For instance, in October 2023, according to SmartTek Solutions, a US-based software development firm offering software products and managed IT outsourcing services, over 41.9% of US homes possessed a smart home device in 2021, with this figure expected to rise to 48.4% by 2025. Therefore, the increasing adoption of smart devices will drive the growth of the music streaming market.
Artificial intelligence and machine learning in music streaming devices are the key trends in the music streaming market. Technologies like artificial intelligence and Machine learning enhance the music streaming experience by increasing storage and improving the search recommendations, improving the overall experience. For instance, in January 2022, Gaana, an India-based music streaming app introduced a new product feature using artificial intelligence to enhance the music listening experience for its listeners. The app will modify music preferences using artificial intelligence to suit a person's particular occasion or daily mood.
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Major Key Players of the Market:
Amazon.com Inc., Apple Inc., Google LLC, Spotify AB, Melon Corporation, Sirius XM Holdings Inc., Yandex Music, Tencent Music Entertainment Group, iHeartmedia Inc., Tidal Music LLC, Pandora Media Inc., Kugou Music, Audacy, Kuwo Music, Cumulus Media Inc., NetEase Cloud Music, SoundCloud Global Limited & Co KG, Deezer SAS, Napster Technologies Inc., KKBOX Inc., LiveOne, Wynk Music, Hungama Digital Media Entertainment Private Limited, Anghami, Boomplay Music Africa, Gaana.com, JOOX Music, Saavn Media Pvt Ltd., Xiami Music, Zvooq AB
Music Streaming Market 2024 Key Insights:
• The music streaming market size is expected to see rapid growth in the next few years. It will grow to $57.78 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%.
• Smart Device Adoption Boosts Music Streaming Market Growth
• AI And Machine Learning Transform Music Streaming Experience
• North America was the largest region in the music streaming market share in 2023
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