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Shaping Confidence: The Rising Demand for Compression Wear
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According to The Business Research Company's, The compression wear and shapewear market size has grown strongly in recent years. It will grow from $4.8 billion in 2023 to $5.17 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to health and fitness awareness, medical applications, fashion and aesthetics, body image perception, athletic performance enhancement, post-surgical recovery.
The compression wear and shapewear market size is expected to see strong growth in the next few years. It will grow to $6.92 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to aging population, e-commerce growth, posture correction, rising health consciousness, recovery from physical activities, body positivity movement. Major trends in the forecast period include integration of smart textiles, fashion-forward shapewear designs, inclusive sizing and body positivity, customization and personalization options, celebrity endorsements, integration of anti-cellulite and skincare features.
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Market Drivers and Trends:
Rapid urbanization is significantly contributing to the growth of the compression wear and shapewear market. Urbanization refers to the population movement from rural to urban settings and increasing human population densities in urban areas. Growth in urbanization is increasing the awareness of the urban population for fitness consciousness and participation in sports activities and this will further drive the adoption of compression wear and shapewear. For instance, according to the Department of Economic and Social Affairs, United Nations, 68% of the world's population i.e., 2.5 billion people are projected to live in urban areas by 2050. Therefore, rapid urbanization will propel the compression wear and shapewear market growth.
Technological advancements are the key trends gaining popularity in the compression wear and shapewear market. Major players are focusing on designing innovative technological products to meet consumer demands and preferences. Technologies such as bonding, compression technology, and laser cutting have changed shapewear by removing seams, hems, and bulky fastenings. For instance, in November 2021, Pear Compression, a Canada-based women's wellness and clothing manufacturing company, launched the perfect compression sock based on advanced compression technology. This technology offers enough elasticity, which is crucial during pregnancy, and enough stretch where it's needed while gradually compressing the foot and leg so that it's never too tight in one specific area.
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Major Key Players of the Market:
Nike Inc., Adidas AG, Shein Inc., Hanesbrands Inc., Under Armour Inc., Triumph International, Wacoal America Inc., SKIMS Solutions Inc., JOCKEY International Inc., Spanx Inc., Good American LLC, EC3D Orthopaedic Inc., Hanky Panky Inc., Acme-McCrary Corporation., 2XU Pty. Ltd., Freya Lingerie Ltd., medi GmbH & Co. KG, Design Veronique, Curvy Kate Limited, Negative Underwear Inc., Anita Dr. Helbig GmbH, Ann Chery, CW-X, Leonisa S.A., Maidenform Brands Inc., Bali Bras & Lingerie LLC, Charnos Holdings Limited, Nubian Skin Inc., Dia & Co. LLC, True & Co. Inc.
Compression Wear And Shapewear Market 2024 Key Insights:
• The compression wear and shapewear market size is expected to see strong growth in the next few years. It will grow to $6.92 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%.
• Rapid Urbanization Fuels Compression Wear And Shapewear Market
• Technological Advancements Revolutionize Compression Wear And Shapewear Market
• North America was the largest region in the compression wear and shapewear market in 2023
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