Customer Expectations Raising this Festive Season with E-Retailers giving large discounts.

Today consumers look forward to be pleased by technology at every turn—to have magic brought to even life’s most everyday tasks. Consider how quickly services like Uber and GrabTaxi caught on. Now that consumers can book a ride with a few taps and swipes, it’s become rather absurd to wait in a taxi line or give directions to the driver.

And while online shopping occurrence remain controlled by some obstacle that exist three years ago, some brands are innovating the experience to meet consumers’ rising expectations—attracting new customers and building brand love in the process.

The crazy eCommerce shopping festivals - What are they offering this time
With the advent of the festive season, all the major e-commerce players have pushed their respective online shopping festivals all across the Internet. These shopping festivals include major discounts on the top-selling products like apparels, electronics and mobile phones and so on.

a) Amazon came up with the Great Indian Festival - Amazon focused more on pushing electronics like mobile phones, tablets and so on. The portal offered select smartphones by Lenovo and One Plus brand at highly competitive prices. Besides smartphones, laptops and washing machines were also available at throwaway prices

b) Flipkart made an entry with Big Billion Day - Flipkart is offering big discounts on home appliances with almost 30% discounts on the latest models. Some of the top deals were on refrigerators, LED TVs, home theaters, washing machines and so on.

c) Snapdeal came up with Unbox Diwali - Like Amazon, Snapdeal focused on electronics too with its Unbox Diwali sale. Snapdeal had equally good deals on mobiles and tablets. Not to forget the prices of the latest iPhones were dropped by almost 31%. Snapdeal also had interesting deals on home furniture like sofa sets, bedroom sets and so on.

d) Rediff Shopping has also entered this game with their Diwali gifts sale - When it comes to online shopping, the first online shopping portal in India joined the bandwagon by offering the top products from their catalogue at massive discounts. Rediff Shopping, the oldest e-commerce portal in India, left no stone upturned in making their Diwali sale a big hit.

The new player TataCLIQ is also expected to announce their own sales during this period.

According to a report in financial time – “The combined sales of all the three e-commerce entities – Flipkart, Amazon and Snapdeal, was contributed at around Rs 6,500 crore, which is up 20 percent over the previous year.”
This is really great shift for ecom companies as they have reduced their overall marketing spends from ₹2,000 crore last year to ₹500 crore this year to achieve operational efficiencies as stated in the article Business Line.

Rediff.com is India's biggest online shopping website. Rediff Shopping online is focused to provide its customers with a flawless shopping experience right from the moment you log in till the time a product reaches your doorstep. To make the process simpler and secure, you can opt for 'cash on delivery', or conveniently make an instant payment through your card. Our easy return policy and customer care will tend to all your queries in case you are dissatisfied with the product. Need we say more?

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This release was published on openPR.