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Advocacy Software Global Market In Depth Research with Industry Size, Share Analysis, Verticals and Forecast 2033
Advocacy Software Global Market
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According to The Business Research Company's, The advocacy software market size has grown rapidly in recent years. It will grow from $0.78 billion in 2023 to $0.88 billion in 2024 at a compound annual growth rate (CAGR) of 12.7%. The growth in the historic period can be attributed to digital transformation, increased political engagement, legislative changes, cost-effectiveness, automation, and efficiency.
The advocacy software market size is expected to see rapid growth in the next few years. It will grow to $1.42 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to enhanced data privacy regulations, integration with social media platforms, global connectivity, user-friendly interfaces, and growing demand for real-time analytics. Major trends in the forecast period include enhanced personalization, multichannel campaigns, blockchain for transparency, data security enhancements, and cloud-based solutions.
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Market Drivers and Trends:
Increasing use of social media is expected to propel the growth of the advocacy software market going forward. Social media refers to online platforms that enable users to create, share, and interact with content, facilitating communication and community building across global audiences. The increasing use of social media is driven by its ability to easily connect people, provide real-time information, and offer platforms for self-expression and business opportunities. Advocacy software for social media empowers organizations to mobilize supporters, amplify their messaging, and track engagement, driving increased visibility and influence across platforms. For instance, in December 2022, according to Influencer Marketing Hub, a Denmark-based media company, the number of social consumers in the US increased by more than 35%, and in 2022, social commerce sales in the country will be worth $53.10 million, or 5.1% of all online sales compared to previous years. In China, 11.7% of total retail eCommerce sales will be through social apps in 2020, and it had increase to 52% in 2022. Therefore, the increasing use of social media is driving the growth of the advocacy software market.
Major companies operating in the advocacy software market are focusing on developing advanced solutions, such as integrated advocacy tools, to provide public affairs professionals with policy news and legislative workflows. Advocacy tools are software applications designed to facilitate and manage efforts to influence public policy, mobilize supporters, and execute advocacy campaigns. For instance, in April 2024, Quorum Analytics LLC, a US-based public affairs software platform, partnered with Axios Media Inc., a US-based media company, to introduce an integrated solution that combines policy content and advocacy tools. This collaboration offers users real-time updates on legislative and regulatory developments alongside advanced tools for grassroots mobilization, campaign management, and analytics. The unified platform streamlines workflows by providing a comprehensive solution for both tracking policy changes and executing advocacy strategies.
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Major Key Players of the Market:
Blackbaud Inc., Bonterra Tech, FiscalNote, Quorum Analytics LLC., Annex Cloud, Influitive, SocialChorus, NGP VAN, Mobilize Networks Inc., NationBuilder, InviteReferrals, Salsa Labs Inc., Engaging Networks, Action Network, Socxo, One Click Politics, Soft Edge Solutions, Apolitical, CiviCRM, PostBeyond, Care2Com Inc., CallHub, StoryChief
Advocacy Software Market 2024 Key Insights:
• The advocacy software market size is expected to see rapid growth in the next few years. It will grow to $1.42 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%.
• Rising Social Media Usage Fuels Growth In Advocacy Software Market
• Integration Of Advanced Advocacy Tools For Comprehensive Public Affairs Solutions
• North America was the largest region in the advocacy software market in 2023
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