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Brewing the Next Big Opportunity: Green Coffee Trends to Watch
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According to The Business Research Company's, The green coffee market size has grown steadily in recent years. It will grow from $36.52 billion in 2023 to $38.23 billion in 2024 at a compound annual growth rate (CAGR) of 4.7%. The growth in the historic period can be attributed to globalization of coffee trade, growing coffee consumption, rising specialty coffee trend, emergence of coffee culture, climate and geographic factors.
The green coffee market size is expected to see steady growth in the next few years. It will grow to $45.3 billion in 2028 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to climate change adaptation, increasing demand for organic coffee, emergence of cold brew coffee, shift towards single-origin and micro-lot coffees, health and wellness. Major trends in the forecast period include investments in coffee farming technology, digitalization in coffee supply chain, technological advancements in coffee processing, innovations in coffee varieties, digital coffee trading platforms.
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Market Drivers and Trends:
The increasing consumption of coffee is expected to drive the growth of the green coffee market. Green coffee provides various health benefits. It contains high levels of chlorogenic acid, a compound that has been shown to have many health benefits. It assists with weight loss and blood sugar control. For instance, in November 2021, according to the reports shared by the Green Prophet, an Israel-based media company, around 166 million bags of green coffee, containing 60 kilograms, were sold globally in 2021. Furthermore, in May 2023, according to Barchart.com Inc., a US-based provider of fixed financial data solutions, 163.14 million bags of green coffee were consumed globally in 2020-21, an increase of 0.5% year over year. Therefore, increasing consumption of coffee is expected to propel the growth of the green coffee market.
Strategic partnerships are the key trends gaining popularity in the green coffee market. Major companies operating in the green coffee market are forming partnerships to develop a new relationship in which two or more organizations develop green coffee products and services. For instance, in May 2022, Cafe Holdings Inc., a US-based specialty coffee company, partnered with Iron Sight Industries Inc., a US-based farming and supply company. This partnership aimed to launch blockchain technology that is designed specifically for the green coffee industry. Further, in July 2021, Neumann Kaffee Gruppe, a Germany-based operator of green coffee services, partnered with the Coffee Coalition for Racial Equity (CCRE), a US-based non-profit-driven company. With this partnership, they aimed to provide coffee farmers, roasters, and retailers with information on how to create more equitable supply chains and bring equity and diversity into the coffee community.
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Major Key Players of the Market:
Nestle SA, Louis Dreyfus Company BV, The Coca-Cola Company, Starbucks Corporation, The Kraft Heinz Company, Keurig Green Mountain Inc., JDE Peet's N.V., The J.M. Smucker Company, Luigi Lavazza S.p.A., Mother Parkers Tea and Coffee Inc., Strauss Group Ltd, Tata Coffee, Coffee Holding Co. Inc., Neumann Kaffee Gruppe, Massimo Zanetti Industries S.A., Merchants of Green Coffee, Green Coffee Company, Cascade Coffee LLC, Sucafina, Klatch Coffee Inc., Volcafe Ltd., Nordic Approach AS, The Bean Coffee Company, Herbal Bioactives LLP, ECOM Agroindustrial Corp. Limited.
Green Coffee Market 2024 Key Insights:
• The green coffee market size is expected to see steady growth in the next few years. It will grow to $45.3 billion in 2028 at a compound annual growth rate (CAGR) of 4.3%.
• The Rising Global Consumption Of Coffee Boosts The Green Coffee Market
• Strategic Partnerships Drive Innovation And Equity In The Green Coffee Market
• Europe was the largest region in the green coffee market in 2023
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