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Sales Performance Management Market: Growth & Trends Insights | 2024 To 2033 Key Players Sales Performance Management Market: Growth & Trends Insights
Sales Performance Management Market Share
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According to The Business Research Company's, The sales performance management market size has grown rapidly in recent years. It will grow from $6.34 billion in 2023 to $7.27 billion in 2024 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to adoption of customer relationship management (crm) systems, emphasis on sales team productivity and efficiency, growth in sales force automation technologies, need for accurate sales performance measurement, increasing complexity in sales processes.
The sales performance management market size is expected to see rapid growth in the next few years. It will grow to $13.51 billion in 2028 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to emphasis on predictive analytics for sales forecasting, rise in remote and virtual sales teams, adoption of gamification for sales motivation, continued evolution of sales enablement tools, shift towards real-time performance feedback and coaching.. Major trends in the forecast period include integration of artificial intelligence in sales performance management, integration of sales performance management with other business systems, focus on data-driven insights for sales strategy optimization, development of mobile-centric sales performance solutions, embrace of agile methodologies in sales operations.
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Market Drivers and Trends:
The increase in automation is expected to propel the growth of the SPM market going forward. Automation is a set of operational and analytical functions used to automate and combine back-office operational sales activities. Major players in the SPM market are adopting automation processes to increase operational efficiency and effectiveness. For instance, in May 2022, according to Eagle Technologies, an India based provides a turnkey solution for businesses seeking an all-in-one solution to automated production and testing, about 60% of all occupations could automate at least 30% of their tasks. Automation will raise global productivity by 0.8% to 1.4% annually. Increased adaption of robots leads to greater employment more broadly across the economy, and by 2025, automation will lead to a net growth of 12 million jobs. Hence, the increasing automation in business and business processes will drive the market for SPM.
Product innovations have emerged as the key trend gaining popularity in the 5G chipset market. The major players in the market are developing innovative products for market growth. For instance, in June 2021, Samsung Electronics, a South Korea-based electronics company, developed 3GPP Rel.16 compliant chipsets, a range of next-generation 5G chipsets that deliver cutting-edge 5G technologies. The new chipsets consist of a second-generation 5G modem System-on-Chip (SoC), a third-generation mmWave Radio Frequency Integrated Circuit (RFIC) chip, and a Digital Front End (DFE)-RFIC integrated chip. These are designed to increase power efficiency, boost performance, and reduce the size of 5G solutions.
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Major Key Players of the Market:
SAP SE, Oracle Corporation, Xactly Corporation, Anaplan Inc., Varicent Software Inc., Beqom UK Limited, Salesforce Inc., Iconixx Software Corporation, International Business Machines Corporation, Callidus Software Inc., Gryphon Networks Corp., Cellarstone India Pvt Ltd., Zoho Corporation Pvt. Ltd., Microsoft Corporation, Optymyze Pte Ltd., NICE Ltd., Compensation Management Software, Synygy India Private Limited, Zoltners and Prabhakant Sinha, Merced Systems Ltd., Opensymmetry Private Limited, Aviso Inc., Altify Limited, Accent Technologies Inc., Revegy Inc., SalesLoft Inc., SalesHood Inc., Ambition Services Pvt. Ltd., Level Eleven LLC
Sales Performance Management Market 2024 Key Insights:
• The sales performance management market size is expected to see rapid growth in the next few years. It will grow to $13.51 billion in 2028 at a compound annual growth rate (CAGR) of 16.8%.
• Growing Demand For Automation Drives The Market
• Introduction Of Loyalty Management Solutions For Customers
• North America was the largest region in the SPM market in 2023
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