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Dynamic Creative Optimization (DCO) Market Outlook, Critical Insights, Trends Analysis, Key Players And Forecast To 2033
Dynamic Creative Optimization (DCO) Market
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According to The Business Research Company's, The dynamic creative optimization (DCO) market size has grown rapidly in recent years. It will grow from $0.79 billion in 2023 to $0.89 billion in 2024 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to increasing online users, expansion of e-commerce, rise in video content consumption, rise in mobile usage, and growth of omnichannel marketing.
The dynamic creative optimization (DCO) market size is expected to see rapid growth in the next few years. It will grow to $1.49 billion in 2028 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to the increasing demand for personalized advertising, rising use of mobile devices, increasing investment in digital advertising, increasing demand for dynamic content delivery, and growing awareness of privacy regulations. Major trends in the forecast period include technological advancements, artificial intelligence, video Ad optimization, CRM integration, and the adoption of augmented reality.
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Market Drivers and Trends:
The increasing number of online users is expected to propel the growth of the dynamic creative optimization (DCO) market going forward. The number of online users is increasing due to several reasons, such as accessibility, the COVID-19 pandemic, social media growth, e-commerce expansion, and digital services. Dynamic creative optimization effectively expands the online user base by delivering real-time, personalized advertising content that enhances engagement and drives higher conversion rates. For instance, in July 2023, according to a report published by Statistics of Canada, a Canada-based government organization, internet usage among Canadians aged 15 and older reached 95% in 2022, up from 92% in 2020. The most notable increase was among Canadians aged 75 and older, whose usage rose from 62% in 2020 to 72% in 2022. Therefore, the increasing number of online users is driving the growth of the dynamic creative optimization (DCO) market.
Major companies operating in the dynamic creative optimization (DCO) market are focusing on developing advanced solutions, such as direct advertising, to gain a competitive advantage in the market. Direct advertising refers to a method of promoting products or services directly to consumers through various channels, bypassing mass media. For instance, in March 2024, Jivox Corporation., a US-based company specializing in personalized advertising and marketing, launched the IQ DaVinci platform to strike the optimal balance between convenience and control for advertisers. The platform aims to enhance dynamic creative optimization (DCO) by providing a self-service commerce media activation platform that allows advertisers to Jivox IQ DaVinci is designed to empower marketers by simplifying the creative process while maximizing the effectiveness of their advertising efforts through advanced DCO capabilities.
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Major Key Players of the Market:
Google LLC, Adobe Inc., Dentsu Inc., Criteo S.A., The Trade Desk Inc., Zeta Global Holdings Corp., AdRoll Inc., MediaMath Inc., Quantcast Corporation, Sizmek Inc., Flashtalking Inc., Innovid Inc., Adform A/S, Jivox Corporation, SmartyAds Inc., Celtra Inc., RevJet Inc., Bannerflow AB, Beeswax, Thunder Experience Cloud, Creatopy Inc., Clinch, Spongecell
Dynamic Creative Optimization (DCO) Market 2024 Key Insights:
• The dynamic creative optimization (DCO) market size is expected to see rapid growth in the next few years. It will grow to $1.49 billion in 2028 at a compound annual growth rate (CAGR) of 13.6%.
• Surge In Online Users Fuels Growth In Dynamic Creative Optimization (DCO) Market
• Advancements In Dynamic Creative Optimization (DCO) Technology
• North America was the largest region in the dynamic creative optimization (DCO) market in 2023
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