Printed Signage Market Size, Industry Trends, Growth And Forecast By 2033

The Business Research Company recently released a comprehensive report on the Global Printed Signage Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

According to The Business Research Company's, The printed signage market size has grown steadily in recent years. It will grow from $36.48 billion in 2023 to $37.33 billion in 2024 at a compound annual growth rate (CAGR) of 2.3%. The growth in the historic period can be attributed to traditional advertising demand, retail and point-of-sale displays, event marketing and sponsorship, corporate branding needs, wayfinding and informational signage.

The printed signage market size is expected to see steady growth in the next few years. It will grow to $40.89 billion in 2028 at a compound annual growth rate (CAGR) of 2.3%. The growth in the forecast period can be attributed to customization and personalization trends, e-commerce and online retail promotion, sustainable and eco-friendly practices, integration with digital technologies, event branding and experiential marketing. Major trends in the forecast period include exploration of 3d printing for signage, integration of augmented reality (ar) in signage design, focus on indoor air quality in signage materials, growth in demand for wayfinding signage, application of artificial intelligence (ai) in content optimization.

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Market Drivers and Trends:

The increasing focus of the retail industry on advertising is expected to propel the growth of the printed signage market. The retail industry refers to all businesses that offer products and services to consumers. Advertising refers to the various channels and methods used by retailers to promote their products, services, and brands to attract customers and drive sales. Printed signage is a widely used and effective advertising tool in the retail industry. It allows retailers to communicate their brand message, highlight products or promotions, and create an appealing shopping environment. For instance, in August 2022, according to the reports shared by Sensor Tower Inc., a US-based software company, the amount retail spent on advertising in the US was close to $2.7 billion in the first quarter of 2021, an increase of 6.5 percent from the previous year. Furthermore, according to the same website shared in February 2022, retail ad spending reached $870 million in 2021, an increase of nearly $300 million (51 percent) compared to 2019. Therefore, the increasing focus of the retail industry on advertising is driving the printed signage market.

Product innovation is a key trend gaining popularity in the printed signage market. Major companies operating in the printed signage market are developing innovative products to strengthen their position in the market. For instance, Seiko Epson Corporation., a Japan-based electronics company, launched its two new signage printers, the SC-R5030L and SC-R5030. They have resin ink with many applications. With rapid lamination and exceptional scratch resistance, this innovative signage printer can generate amazing prints for a variety of applications. Additionally, customers can now obtain a larger variety of applications for display in retail contexts, including graphic printing as well as high-value applications like wallpaper, soft signage, and decorating, with these new 64-inch sign printers with UltraChrome water-based resin inks. The SC-R5030L and SC-R5030 allow for printing on a variety of materials, including vinyl, banners, canvas, film, textiles, paper, and wall-covering media.

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Major Key Players of the Market:

Avery Dennison Corporation; Spandex Ltd.; Igepa group GmbH & Co. KG; Orafol Europe GmbH; Kelly Signs Inc.; Lintec Corporation; 3A Composites Holding AG; Signs Express Ltd.; EhKo Sign Industries Kft.; Identity Group; L And H Sign Company Inc.; James Printing And Signs; Chandler Inc.; Galaxy Signage; RGLA Solutions Inc.; Mactac LLC; Accel Group; AJ Printing & Graphics; Daybrazil SA; Design Communications Ltd.; Crawford Industries L.L.C.; Neenah Inc.; RJ Courtney LLC; Midwest Sign & Screen Printing Supply Co.; Fastsigns International Inc.; Sabre Digital Creative; NPS Holdings; The Sign Authority Inc.; Vista Print; BE Meyers & Co.

Printed Signage Market 2024 Key Insights:

• The printed signage market size will grow to $40.89 billion in 2028 at a compound annual growth rate (CAGR) of 2.3%.
• Printed Signage Market Soars With Retail Industry's Emphasis On Advertising
• Seiko Epson's Cutting-Edge Signage Printers Redefine Creative Possibilities
• North America was the largest region in the printed signage market in 2023

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