Programmatic Advertising Platform Market Size Expected to Reach $116.96 Billion by 2034, Growing at a CAGR of 26.8%

𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐒𝐢𝐳𝐞 𝐑𝐞𝐯𝐞𝐧𝐮𝐞, 𝐎𝐮𝐭𝐥𝐨𝐨𝐤, 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰, 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐦𝐚𝐫𝐤𝐞𝐭 𝐰𝐚𝐬 𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐰𝐨𝐫𝐭𝐡 𝐔𝐒𝐃 𝟏𝟎.𝟖𝟕 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟒 𝐚𝐧𝐝 𝐢𝐬 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐞𝐝 𝐭𝐨 𝐞𝐱𝐩𝐚𝐧𝐝 𝐭𝐨 𝐔𝐒𝐃 𝟏𝟏𝟔.𝟗𝟔 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟒, 𝐰𝐢𝐭𝐡 𝐚 𝐂𝐀𝐆𝐑 𝐨𝐟 𝟐𝟔.𝟖% 𝐟𝐫𝐨𝐦 𝟐𝟎𝟐𝟓 𝐭𝐨 𝟐𝟎𝟑𝟒.

𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐜𝐨𝐩𝐞:
This comprehensive study provides an accurate overview of the worldwide programmatic advertising platform market. Comprehensive analyses of sales volume, price, revenue, market share, and important companies are included. The market is further divided into segments by deployment mode, pricing model, platform type, ad format, end use, and region in the study, which offers a comprehensive picture of the state of the market.

𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭:
https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market/request-for-sample

𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐟𝐢𝐧𝐢𝐭𝐢𝐨𝐧:
A programmatic advertising platform streamlines the buying and selling of digital ad space. In contrast to traditional methods, programmatic platforms utilize software and technology to streamline the negotiation process instead of doing it manually. This allows advertisers and publishers to connect in a market place easily. Advertisers utilize programmatic platforms to identify their desired audience and budget. The software uses advanced algorithms to discover suitable ad space on various websites and apps. This stock was owned by publishers who utilized the platform for advertising space sales.

𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐚𝐧𝐝 𝐓𝐫𝐞𝐧𝐝𝐬:
• Small and medium-sized enterprises (SMEs) are more and more adopting programmatic advertising because of their ability to scale, affordability, and focused targeting.

• Due to their large number of users and sophisticated targeting features, social media channels have become a crucial avenue for digital advertising. Programmatic advertising, using real-time bidding, improves this ability by allowing advertisers to place highly customized ads on these platforms.

𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬:
Because there are so many companies in the market, it is expected to be both competitive and fragmented. Here are the top companies in the programmatic advertising platform market:
• Adobe Inc.
• Amazon.com, Inc.
• Criteo
• Flutter Media Private Limited
• Google LLC
• Magnite Inc.
• MediaMath Inc.
• NextRoll, Inc.
• PubMatic
• Rocket Fuel Inc.
• ROKU, INC
• Netflix
• The Trade Desk, Inc.
• Xandr (Microsoft Advertising)
• Yahoo Inc.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐁𝐞𝐟𝐨𝐫𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞:
https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market/request-for-discount-pricing

𝐂𝐨𝐮𝐧𝐭𝐫𝐲-𝐖𝐢𝐬𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:
According to regional analysis, North America accounted for a substantial market share in 2024. Businesses are credited with using advanced tools and technologies to improve their digital marketing efforts, leading to the growth and spread of programmatic advertising platforms.

Also, during the projection period, Asia Pacific is anticipated to grow at the highest CAGR. The increase in consumer spending is driving a greater need for digital advertising, especially on programmatic platforms.

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:
By Deployment Model Outlook:
• Cloud-based
• On-premises

By Pricing Model Outlook:
• CPM (Cost Per Mile)
• CPC (Cost Per Click)
• CPV (Cost Per View)
• Others

By Platform Type Outlook:
• Demand-Side Platform (DSP)
• Supply-Side Platform (SSP)
• Ad Exchange

By Ad Format Outlook:
• Display Advertising
• Video Advertising
• Mobile Advertising
• Native Advertising

By End Use Outlook:
• Advertisers & Publishers
• Media Buyers
• Data Management Platform (DMP)
• Others

𝐈𝐧𝐪𝐮𝐢𝐫𝐞 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐁𝐞𝐟𝐨𝐫𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞:
https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market/inquire-before-buying

𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• In 2024, the video advertising segment accounted for the largest revenue share in the programmatic advertising platform market. The proliferation of video streaming services such as YouTube, Netflix, Hulu, and various social media platforms has greatly broadened the viewership of video content.

• The data management platform (DMP) segment is growing at the highest CAGR. DMPs offer the framework to gather, structure, and analyze extensive datasets from diverse origins, leading to more refined and customized advertising efforts.

• In 2024, North America accounted for a significant market share in the programmatic advertising platform market. North America boasts an advanced digital advertising ecosystem characterized by extensive internet connectivity and widespread use of digital devices.

• Asia Pacific accounted for the highest growth in the market. The region features heterogeneous markets with diverse consumer behaviors, languages, and cultural preferences. Programmatic advertising platforms offer the capability to address these difficulties by creating customized and localized campaigns that effectively engage with distinct audience segments.

• The global key market players include Adobe Inc.; Amazon.com, Inc.; Criteo S.A.; Flutter Media Private Limited; Google LLC; Magnite Inc.; MediaMath Inc.; NextRoll, Inc.; PubMatic, Rocket Fuel Inc.; ROKU, INC; The Trade Desk, Inc.; Xandr (Microsoft Advertising); and Yahoo Inc.

𝐌𝐨𝐫𝐞 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐋𝐚𝐭𝐞𝐬𝐭 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐏𝐨𝐥𝐚𝐫𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:
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𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐈𝐧𝐟𝐨:
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New York City, NY 10005,
United States
Phone:+1-929 297-9727
Email: sales@polarismarketresearch.com

𝐀𝐛𝐨𝐮𝐭 𝐔𝐬:
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