Interactive Displays and User Engagement: A Global Market Perspective 2024

"The Business Research Company recently released a comprehensive report on the Global Interactive Display Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

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According to The Business Research Company's, The interactive display market size has grown strongly in recent years. It will grow from $16.1 billion in 2023 to $17.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to e-commerce and virtual shopping experiences, adoption of interactive displays in healthcare, entertainment and gaming applications, rising demand in corporate and business settings, growing popularity in retail and hospitality..

The interactive display market size is expected to see strong growth in the next few years. It will grow to $24.86 billion in 2028 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to global economic and geopolitical factors, security and robustness improvements, hybrid and federated learning approaches, expansion into new industry verticals, increasing adoption in healthcare, environmental considerations and sustainable solutions, customization and personalization, global expansion of smart cities initiatives, increased demand for digital learning solutions.. Major trends in the forecast period include hybrid work environments, rise of touchless and gesture-based interaction, enhanced collaboration features, digital signage innovation, flexible and modular display solutions, smart cities initiatives..

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Market Drivers and Trends:

The growing demand for gamification will propel the growth of the interactive display market. Gamification is the practice of incorporating game concepts into nongame environments such as a website, online community, learning management system, business intranet, and others to increase engagement. The demand for gamification is growing mainly due to the need for increasing engagement, improving productivity, and driving sales. This will create a huge demand for interactive displays as gamification needs a wide acceptance of interactive displays to apply the mechanism. For instance, according to the data by a US-based online database of all the US internet & TV providers Broadband Search, in 2021, the global gaming population was close to 2.8 billion which is over 25% of the global population. It is no surprise that firms are embracing gamification to boost sales on the marketing side and increase staff productivity and creativity on the production side. Therefore, the rising demand for gamification will drive the interactive display market growth.

Product innovations have emerged as the key trend gaining popularity in the 5G chipset market. The major players in the market are developing innovative products for market growth. For instance, in June 2021, Samsung Electronics, a South Korea-based electronics company, developed 3GPP Rel.16 compliant chipsets, a range of next-generation 5G chipsets that deliver cutting-edge 5G technologies. The new chipsets consist of a second-generation 5G modem System-on-Chip (SoC), a third-generation mmWave Radio Frequency Integrated Circuit (RFIC) chip, and a Digital Front End (DFE)-RFIC integrated chip. These are designed to increase power efficiency, boost performance, and reduce the size of 5G solutions.

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Major Key Players of the Market:

Samsung Display Co. Ltd., NEC Display Solutions Ltd., LG Display Co. Ltd., Leyard Optoelectronic, Sharp Corporation, Planar Systems Inc., Panasonic Holdings Corporation, ViewSonic Corporation, Elo Touch Solutions Inc., BenQ Corporation, Meridian Kiosks, Promethean Limited, Box Light corporation, eyefactive GmbH, HORIZON DISPLAY INC., IDEUM, Marvel Technology (China) Co. Ltd, MMT GmbH & Co. KG., Cisco Systems Inc., Hitachi Ltd., TableConnect, Sensory Inc., Microsoft Corporation, Qualcomm Incorporated, Micron Technology, Epson America Inc., Google LLC, Crystal Display Systems Ltd., Cleartouch Interactive Displays, Newline Interactive

Interactive Display Market 2024 Key Insights:

• The interactive display market size is expected to see strong growth in the next few years. It will grow to $24.86 billion in 2028 at a compound annual growth rate (CAGR) of 9.3%.
• The Impact Of Gamification On The Interactive Display Market Growth
• Technological Advancements Driving Growth In The Interactive Display Market
• North America was the largest region in the interactive display market in 2023 and is expected to be the fastest-growing region in the forecast period

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