Calesco gets bridal fashion to mobile phones

Dresden/Germany, February 11, 2008: Calesco – one of Germany's exclusive fashion labels for bridal fashion and individual evening wear – announces its new fashion guide service for mobile phones.
Customers are encouraged to turn on Bluetooth® while visiting the Calesco outlet in Dresden city. The visitor receives the new collections of haute couture bridal dresses La Sposa and W1 White One just by accepting the incoming file transfer. This service is meant to be a take away opportunity for undecided clients. “We are asked for catalogues to take with regularly. The mobile phone catalogue fulfils this demand in an exclusive and contemporary way.” design director Silvia Klos explains. The customers may show their favourite dresses to friends and family wherever and whenever they want. “Our clients are better consulted by this mobile catalogue.” Silvia Klos adds. The service is offered 24 hours a day. The catalogue may be obtained at the atelier's window at night time, too. Web page visitors may download the catalogue at Calesco's web page www.calesco-dresden.de .

Atelier Calesco
Haute Couture and Bridal Dresses
Silvia Klos (design director)
Obergraben 11
01097 Dresden
Germany

Tel: +49 / 351 / 8106272
E-mail: info@calesco-dresden.de
Web page: www.calesco-dresden.de

About Calesco:
Calesco is an exclusive fashion label that provides bridal fashion and individual evening dresses. Calesco's outlet is placed in Dresden city, Germany.

About Bluetooth Marketing:
Bluebot is a mobile marketing system that sends out multimedia content to any mobile phone. By using the short range radio standard and communication protocol Bluetooth® you may send out pictures, sounds, videos or Java programmes like Calesco's fashion guide.
The Bluebot system can be placed at any venue to provide this innovative service within a short range. As soon as a mobile phone with activated Bluetooth comes into reach of Bluebot the customers mobile phone informs its user about this wireless service. Because of not using a mobile network but using the local Bluetooth interface, this kind of transmission is free of charge both for sender and user. The Bluebot system can be used for interactive outdoor advertising, in night clubs, at outdoor events, sport events, exhibitions and museums, fairs and shows, sights and places of interest, tourism, shopping malls and stores, within the gastronomy sector or traffic and transport sector. www.bluebot.eu

About Haase & Martin:
The enterprise Haase & Martin GmbH is based in Dresden and provides support within the new media sector. Haase & Martin develop portable mobile solutions, for instance the Bluetooth Mobile Marketing system Bluebot®, applications such as SMS Voting, SMS Chatwall® as well as mobile phone applications written in Java. www.haaseundmartin.de

This release was published on openPR.