U.S. Hummus Market Poised to Reach US$ 1,728.4 Mn by 2031 Driven by Rising Demand for Plant-Based Protein

The U.S. hummus market is forecasted to achieve significant growth, with its value expected to rise from US$ 982.9 Mn in 2024 to an estimated US$ 1,728.4 Mn by 2031. This growth, at a promising CAGR of 8.4% during the forecast period, is fueled by increasing consumer demand for plant-based protein and health-conscious snacking options. Millennials, in particular, are driving demand for innovative, flavor-rich hummus products, prompting brands to expand their offerings.

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Key Highlights of the U.S. Hummus Market
Organic hummus is projected to dominate, growing at a CAGR of 9.6% by 2031 due to rising demand for ethically sourced food products.

Classic hummus, known for its timeless flavor, leads by type with a CAGR of 8.2% through 2031.

Growing interest in Mediterranean cuisine is increasing demand for hummus as part of global culinary experiences.
Functional hummus products enriched with superfoods are gaining traction among health-focused consumers.

Convenient snack formats and enhanced distribution channels, such as online grocery platforms, are boosting
market growth.

Market Dynamics
Rising Demand for Plant-Based Protein
The surge in plant-based eating trends is a critical driver of hummus market growth. Millennials, particularly, are shifting to protein-rich, plant-based snacks, making hummus an ideal choice for both taste and nutrition. Established brands like Sabra and Tribe are capitalizing on this trend with innovative offerings such as roasted red pepper, garlic, and even sweet varieties like cocoa hummus.

In February 2024, Sabra launched a new range of hummus blends with bold flavors and enhanced toppings, catering to evolving consumer palates.

Convenience and Snacking Trends
Hummus has gained popularity as a convenient, high-protein snack option for on-the-go lifestyles. It is increasingly featured in meal kits and healthy snack sections in supermarkets, cementing its status as a household staple.

Organic Hummus: The Growth Leader
Organic hummus resonates with consumers prioritizing transparency and sustainability. With a projected CAGR of 9.6%, the organic segment is the fastest-growing category in the U.S. hummus market. Consumers are increasingly avoiding synthetic additives, pesticides, and GMOs, leading to a surge in demand for organic alternatives.

The U.S. Department of Agriculture's organic label plays a crucial role in influencing consumer confidence and purchasing decisions. Brands are responding with organic versions of hummus in diverse flavors to attract a health-conscious audience.

Market Segmentation

By Type
Classic Hummus: Expected to maintain dominance with an 8.2% CAGR through 2031. Classic hummus, celebrated for its versatility, pairs seamlessly with vegetables, crackers, and pita bread, making it a preferred choice among millennials.

By Nature
Organic Hummus: Gaining traction as consumers increasingly opt for ethically sourced food products. The segment is expected to grow at a CAGR of 9.6% by 2031.
Trends and Opportunities

Global Cuisine Exploration: The rising popularity of Mediterranean and Middle Eastern cuisines is fueling interest in hummus as part of diverse culinary experiences. Food trucks and restaurants serving Mediterranean dishes further contribute to this trend.

Functional Hummus Products: Brands are introducing hummus enriched with superfoods such as turmeric, kale, and chia seeds, appealing to health-conscious consumers seeking added nutritional benefits.

Convenience and Ready-to-Eat Formats: The launch of snack-sized hummus packs and meal kits has made hummus a go-to option for busy consumers.

Digital and Omni-Channel Strategies: Key players are leveraging e-commerce and online grocery platforms to penetrate untapped markets and meet rising consumer demand.

Competitive Landscape
Key players like Sabra, Tribe, Cedar's, and Athenos are focusing on product innovation and premium ingredients to cater to evolving consumer preferences. They are also expanding their product lines to include organic and functional hummus variants.

Notable Developments
Sabra introduced a bold new range of hummus flavors in February 2024, featuring unique toppings and spices to attract younger demographics.
Cedar's launched premium Mediterranean-inspired hummus options using organic ingredients, emphasizing authenticity and quality.

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Conclusion
The U.S. hummus market is on a strong growth trajectory, driven by health-conscious consumers, a shift towards plant-based diets, and increasing demand for convenient, high-protein snacks. With innovations in flavors, ingredients, and packaging formats, hummus brands are well-positioned to capitalize on emerging trends and broaden their consumer base.

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