Roshni Wijayasinha Featured in Marketing Maverick's "Inspiring Leaders to Watch, 2024"

Prosh Marketing's Founder Recognized for Revolutionizing Startup Marketing with Innovative "Fractional CMO" Model

Toronto, ON - Roshni Wijayasinha, founder of Prosh Marketing, has been recognized as a visionary marketer in Marketing Maverick's "Inspiring Leaders to Watch, 2024." The article spotlights her remarkable journey in the marketing world, highlighting her transformative approach to helping startups and small to medium-sized businesses (SMBs) achieve rapid growth and success. With over 18 years of experience, Roshni has established herself as a leader in the industry by pioneering a new way for businesses to access top-tier marketing leadership.

As a seasoned marketing expert, Roshni has worked with some of the world's leading tech companies, including Microsoft and Sony, where she developed a deep understanding of global marketing strategies. Her passion for startups led her to marketing leadership roles at companies like Thinking Capital and Benecaid, where she played a crucial role in building their marketing infrastructures, contributing to successful exits with nine-figure valuations. Inspired by these achievements, Roshni launched Prosh Marketing in 2017, introducing the "Fractional CMO" model to address the needs of startups and SMBs.

Revolutionizing Marketing for Startups and SMBs
The "Fractional CMO" model provides businesses with flexible, part-time marketing leadership, allowing them to access experienced talent without the financial commitment of hiring a full-time executive. This approach has empowered nearly 100 companies to scale rapidly, establish strong marketing foundations, and achieve significant results.
"Startups and smaller businesses often struggle with limited budgets, yet they need expert guidance to execute effective marketing strategies," says Roshni Wijayasinha. "Our model bridges that gap, providing companies with strategic direction and experienced leadership tailored to their needs."

A Visionary Leader Driving Impact and Growth
Roshni's career has been marked by a series of impactful projects, including her work with a pioneering InsurTech startup. Tasked with building the company's marketing from the ground up, Roshni's efforts helped Foxquilt secure its first paying customer, gain market traction, and raise approximately $8M in Series A funding, eventually expanding to the U.S. Her ability to deliver growth-oriented strategies has made Prosh Marketing a trusted partner for businesses looking to accelerate their growth, increase revenue, and build strong brands.

Marketing Maverick praised Roshni's contributions, stating, "Roshni Wijayasinha's innovative approach has not only redefined marketing for startups but has also set a new standard for what's possible in the industry. Her leadership and strategic vision have made her a game-changer in the world of marketing."

Beyond Financial Success: A People-Centric Approach
Roshni's passion for marketing goes beyond driving financial results; she is deeply committed to empowering the people behind the businesses she works with. Her leadership style emphasizes collaboration, mutual respect, and collective success, fostering an environment where teams thrive together.

Prosh Marketing
124 Hiawatha Rd, Toronto, ON M4L 2X9, Canada

Prosh Marketing enables CEO's, Startup Founders and Marketers to maximize their potential with proven marketing leadership that has helped companies attain nine figure exits and successfully launch over 100 products and brands in worldwide markets. Leveraging a wide network of fractional CMOs (fCMOs) with an average of 20.3 years of experience, 135+ exits under their belt and over $8.5B in raises and exits, the company empowers high-growth businesses to build their marketing capabilities and scale efficiently. With clients across North America, Prosh Marketing services emerging businesses from a variety of industries in both B2B and B2C sectors, including technology, professional services and consumer packaged goods.
To learn more about Prosh Marketing, visit www.proshmarketing.com.
For more information, please contact communications@proshmarketing.com.

This release was published on openPR.