Hemp-Infused Seltzers Market Set for Steady Growth as Consumer Preferences Shift Toward Healthier Beverage Alternatives

The global hemp-infused seltzers market is projected to witness significant growth from 2021 to 2031, according to a new research report by Persistence Market Research. The market is gaining traction due to the growing consumer shift towards health-focused drinks and the expanding popularity of hemp-based beverages. Hemp-infused seltzers, which contain hemp extract as an active ingredient, are increasingly becoming a popular alternative to traditional soft drinks, offering a range of nutritional benefits and promoting wellness.

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Market Drivers Fueling Growth
Hemp-infused seltzers are gaining popularity due to the rising awareness of the health benefits of hemp, including its ability to reduce the risk of heart disease, improve mental health, and boost the immune system. As consumers continue to prioritize health and wellness, there is a noticeable trend away from sugary sodas toward more nutritious, functional beverages like hemp-infused seltzers.

The legalizing of hemp in numerous countries, coupled with advancements in hemp technologies, has created new opportunities for beverage manufacturers. Hemp, one of the most popular ingredients used in beverages, is rich in protein and essential fatty acids, making it a valuable addition to health-conscious drinks. As the wellness trend continues to grow, consumer demand for hemp-infused seltzers is expected to see a steady increase.

"The growing consumer interest in wellness beverages and the shift away from alcohol toward non-alcoholic alternatives are key drivers behind the growth of the hemp-infused seltzers market," said an analyst at Persistence Market Research. "The relaxing and feel-good properties of hemp-derived compounds, combined with their health benefits, are appealing to a broader audience, especially among millennials seeking alternatives to alcoholic drinks."

Flavor Innovation and Alcohol Alternatives
The demand for diverse product offerings is another factor contributing to the market's growth. Hemp-infused seltzers are available in a wide range of flavors, catering to different taste preferences and enhancing the consumer experience. Beverage manufacturers are continually innovating to meet the growing demand for new flavors and formulations. The introduction of non-alcoholic hemp-infused seltzers also reflects a broader trend where consumers are increasingly choosing alcohol alternatives for their social occasions, health-conscious lifestyles, and wellness routines.

Impact of COVID-19 on the Hemp-Infused Seltzers Market
Like many industries, the hemp-infused seltzers market experienced challenges during the COVID-19 pandemic. Supply chain disruptions, uncertainty surrounding hemp products, and changes in consumer behavior initially led to a downturn in sales. However, as restrictions ease and consumers become more knowledgeable about hemp and its wellness benefits, the market is beginning to recover. The growing awareness of hemp's health benefits and the increasing acceptance of hemp-based products have contributed to the market's ongoing rebound.

Regional Market Insights
North America remains the dominant market for hemp-infused seltzers, with the United States accounting for a substantial share. The growing legalization of hemp, particularly in states such as California, and the increasing popularity of hemp-based beverages have bolstered the market's expansion. As Americans continue to cut back on alcohol and seek healthier alternatives, hemp-infused seltzers have become a popular choice.

In Asia Pacific, while many countries have not fully legalized hemp, there is growing interest in the medical applications of hemp. Manufacturers in this region are increasingly focusing on producing hemp-infused seltzers for therapeutic use, which is expected to drive demand in the coming years as hemp regulations evolve.

Key Players in the Market
The hemp-infused seltzers market is highly competitive, with several key manufacturers and suppliers driving innovation and product development. Notable players in the market include:

HEMPd
Choom
Kickback
Youngevity International Inc.
Recess
Sprig
CannTrust Holdings Inc.
Bevcanna
Hexo Corp
The Alkaline Water Co.
Marley
California Dreamin
Daytrip Beverages
New Age Beverages Corporation

These companies are focused on expanding their product portfolios, introducing new flavors, and enhancing the consumer experience to meet growing demand for hemp-based beverages.

Read More: https://www.persistencemarketresearch.com/market-research/hemp-infused-seltzers-market.asp

Future Outlook
The hemp-infused seltzers market is poised for steady growth as more consumers embrace health-conscious alternatives and the demand for hemp-based products continues to rise. With favorable regulatory changes, ongoing innovation in hemp-based beverages, and shifting consumer preferences, the market for hemp-infused seltzers is expected to expand globally. The increasing interest in wellness and the growing acceptance of hemp products will further propel the market forward in the coming years.

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About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

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