dobney.com research announces Cxoice Self-serve Video Interviews

Making connection with real people is one of the defining challenges of modern market research. With more than 85% of businesses regularly using online surveys and paying incentives for taking part, research has become a honeypot for bots and clickfarms using AI to give responses. That makes it difficult to know if you have real responses from real buyers.

Now dobney.com has added video capture as an option to its Cxoice Insight Systems survey platform (https://cxoice.com). Research participants share both video capture of themselves and a screen share of questionnaire they are taking. This means researchers can see who is doing their survey, and gather verbal feedback and body language as participants react to questions and prompt materials in real time.

AI still plays as part, but as part of the process of transcribing, analyzing and summarizing the videos to add richness to the survey data.

"Collecting video-based data at scale, and linking it directly to answers to interview questions is now entirely possible with modern AI tools," said Saul Dobney, Founder of dobney.com. "And, if you can see who is taking part in the survey at the same time that they run through the survey pages you can see that responses and reactions are genuine and not just AI copy-paste, and we think video will be one of the main benefactors of AI by making it easier to handle real views in bulk."

Self-administered Video capture while completing a survey or interview will not be for everyone, but it offers a chance for businesses to improve research quality, particularly for high value surveys.

dobney.com market research
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Chepstow
NP16 6EA
UK

+44 207 193 6640
enquiries@dobney.com
Ask for: Saul Dobney

Cxoice (https://cxoice.com) provides tools for collecting survey and customer data across multiple modes, and with modern more interactive question types.

dobney.com market research (https://dobney.com) is a specialist market consultancy specialising in advanced market research techniques.

This release was published on openPR.