Immune Health Supplements Market 2024 - Growth, Insights & Forecast

The Business Research Company recently released a comprehensive report on the Global Immune Health Supplements Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

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According to The Business Research Company's, The immune health supplements market size has grown rapidly in recent years. It will grow from $61.24 billion in 2023 to $68.47 billion in 2024 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to increased health consciousness, epidemic and pandemic events, rising aging population, consumer education, e-commerce growth.

The immune health supplements market size is expected to see rapid growth in the next few years. It will grow to $110.16 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to ongoing public health concerns, advanced nutraceutical research, personalized nutrition trends, global health and wellness trends, digital health platforms, collaborations for product development. Major trends in the forecast period include innovation in delivery formats, immunity-boosting food and beverage products, product innovation, strategic marketing emphasis on wellness, partnerships and collaborations in research.

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Market Drivers and Trends:

The rise of e-commerce and online shopping is expected to propel the growth of immune health supplements market going forward. These platforms provide convenient access to a diverse range of products, enabling global reach and facilitating informed consumer decisions through detailed information and reviews. E-commerce supports various promotional strategies, subscription models, and direct-to-consumer approaches, enhancing customer engagement and loyalty. The 24/7 availability, personalized recommendations, and educational content on these platforms contribute to sustained market growth by making immune health supplements easily accessible and appealing to a broader consumer base. For instance, in May 2021, according to United States Department of Commerce, a US-based government agency, in the first quarter of 2021, US e-commerce sales saw a substantial increase of 39.0 percent compared to the same period in 2020. Therefore, the rise of e-commerce platforms is driving the growth of the immune health supplements market.

Innovation and formulation of new immunity boosters is a key trend gaining popularity in the immune health supplements market. Major companies in the immune health supplements market are focusing on innovations to gain a competitive edge in the market. For instance, in July 2021, Solabia - Algatech Nutrition, an Israel-based manufacturer of unique active ingredients introduced BioGlena- a premium, all-natural source of beta-glucan. BioGlena is generated from the microalgae Euglena gracilis. A complete protein, vital vitamins and minerals, and at least 55% linear 1,3 beta glucans are all present in BioGlena. BioGlena does not require a difficult, solvent-based extraction process, in contrast to other beta-glucan products. This substance is pure and natural.

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Major Key Players of the Market:

Bayer AG, Abbott Laboratories, Amway Corporation, C H Boehringer Sohn AG & Co, Danone SA, Glanbia plc, Herbalife Nutrition Ltd., Himalaya Wellness Company, Nestle SA, Novartis AG, Pfizer Inc., Sanofi SA, The Nature's Bounty Co., Unilever plc, Bio-Tech Pharmacal Inc., BioGaia AB, Biothera Pharmaceuticals Inc., Country Life LLC, Daflorn Ltd., Douglas Laboratories, EuroPharma Inc., Garden of Life LLC, Jarrow Formulas Inc., Metagenics Inc., Nature's Plus Inc., Nordic Naturals Inc., Nutraceutical Corporation, Pure Encapsulations Inc., Solgar Inc., Source Naturals Inc., Thorne Research Inc.

Immune Health Supplements Market 2024 Key Insights:

• The immune health supplements market size is expected to see rapid growth in the next few years. It will grow to $110.16 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%.
• Rising Prevalence Of Infectious Diseases To Drive Market Growth
• Product Innovations Transforming The Immune Health Supplements Market
• North America was the largest region in the immune health supplements market share in 2023

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