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Low Calorie Snacks Market Size, Trends, Drivers, Growth Rate And Future Expansion To 2033
Low Calorie Snacks Market
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According to The Business Research Company's, The low calorie snacks market size has grown rapidly in recent years. It will grow from $11.08 billion in 2023 to $12.74 billion in 2024 at a compound annual growth rate (CAGR) of 15.0%. The growth in the historic period can be attributed to functional snacking, changing lifestyles, sustainability concerns, customization in snacking, educational campaigns.
The low calorie snacks market size is expected to see rapid growth in the next few years. It will grow to $22.7 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to convenience and on-the-go consumption, diverse flavor profiles, education and awareness initiatives, regulatory developments, increasing social media influence. Major trends in the forecast period include portion control and packaging innovation, education and awareness campaign, regulatory changes, health apps and wearables, social media influence, snack customization, ethical and sustainable choices.
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Market Drivers and Trends:
The rise in the vegan population is expected to propel the growth of the low-calorie snacks market going forward. Vegan population refers to the group of strict vegetarians who abstain from eating any animal products, including meat, eggs, and dairy. Low-calorie snacks intake by vegan population entails plant-based, nutrient-dense alternatives that align with their dietary preferences, promoting a healthy snacking option within the vegan lifestyle. For instance, in January 2023, according to a report published by the U.S. Department of Agriculture's Foreign Agricultural Service, a US-based government agency, Germany had the highest rate of vegetarianism, and in 2022, over 1.5 million vegans were living there, 1.58 million people claimed to be vegans, and nearly 8 million people consumed vegetarian food. Therefore, the rise in the vegan population is driving the growth of the low-calorie snacks market.
Product innovation is a key trend gaining popularity in the low-calorie snack market. Major companies in the market are focusing on innovations such as plant-based products and low calorie, low sugar, and low-fat dessert options to sustain in the market. For instance, in 2022, Mars Inc., a US-based food company, launched low-calorie editions of Mars, Snickers, Bounty, and Galaxy bars, which contain more than 75% fruit and nuts to decrease the calories in the typically sugar-filled treats. The products are compliant with upcoming legislation around food and drink products that are high in fat, salt, or sugar (HFSS).
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Major Key Players of the Market:
Nestlé SA, Conagra Brands Inc., Tyson Foods Inc., Danone SA, PepsiCo Inc., General Mills Inc., Dole plc, Calbee Inc., Mondelez International Inc., The Kraft Heinz Company, The Hain Celestial Group Inc., Medifast Inc., Bernard Food Industries Inc., Ingredion Incorporated, Warrell Corporation, Fiber One, Halo Top Creamery, Kind LLC, Amplify Snack Brands Inc., Popchips Inc., PopCorners, Quest Nutrition LLC, Rhythm Superfoods LLC, Sahale Snacks Inc., Simply 7 Snacks LLC, SimplyProtein LLC, The Skinny Cow, SkinnyPop Popcorn LLC, Smartfood Popcorn, Snikiddy LLC, SunButter LLC, The Better Chip LLC, The Good Bean Inc.
Low Calorie Snacks Market 2024 Key Insights:
• The low calorie snacks market size is expected to see rapid growth in the next few years. It will grow to $22.7 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%.
• Rising Consumer Awareness About Health And Fitness Drives Low-Calorie Snacks Market Growth
• Major Companies Embrace Product Innovation In Low-Calorie Snack Market
• North America was the largest region in the low calorie snacks market in 2023
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