Take-Out Fried Chicken Market Expected to Reach USD 10.52 Billion by 2032, Growing at 5.50% CAGR

Take-Out Fried Chicken Market Overview

Take-Out Fried Chicken Market is Projected to register a CAGR of 5.50% to reach USD 10.52 Billion by 2032

Fried chicken has long been a popular food choice worldwide, but the rise of take-out and delivery services has propelled this market to new heights. The demand for convenient, delicious, and affordable food options has led to the widespread availability of take-out fried chicken across cities and towns globally. Whether ordered from established fast-food chains, local eateries, or specialized fried chicken shops, this dish has become a staple for many due to its versatility and ease of consumption.

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The COVID-19 pandemic accelerated the shift toward take-out and delivery options, as restrictions on dining-in led consumers to seek comfort foods they could enjoy at home. Fried chicken, with its high satisfaction level and suitability for travel, became a go-to choice for many during this time. The market's resilience is largely attributed to its ability to adapt to changing consumer demands and dining preferences, as well as the appeal of the fried chicken experience, which combines texture, flavor, and convenience.

As of 2023, the global take-out fried chicken market was valued at approximately $12 billion, and it is expected to grow at a compound annual growth rate (CAGR) of around 6% over the next few years. This growth is fueled by continued demand from a diverse customer base, menu innovations, and the rise of new dining formats, such as ghost kitchens, that cater specifically to the take-out and delivery market.

Key players

KFC, Bojangles OpCo LLC, McDonald's Corporation, Genesis BBQ, Raising Cane's USA LLC, Wingstop Restaurants Inc, Zaxby's Franchising LLC, Wendy's International

Market Segmentation

By Type

Wings: Chicken wings are a highly popular menu item, particularly in North America. Known for their versatility, wings can be prepared in various styles, such as spicy, BBQ, and classic. They are often served with dipping sauces, making them ideal for take-out. Wings are a favorite among younger consumers and are frequently associated with social gatherings, sports events, and casual dining, which adds to their widespread popularity.

Breast: Fried chicken breast is a staple in many take-out menus, prized for its leaner cut and mild flavor. As a healthier alternative to other cuts, chicken breast is often favored by health-conscious consumers who still crave the crunch of fried chicken. Due to its larger portion size, it is also ideal for sandwiches and can be easily customized with various seasonings or sauces.

Thighs: Known for their juiciness and rich flavor, chicken thighs are popular in the take-out fried chicken market. Thighs offer a distinct taste and texture that differentiates them from other cuts, making them a choice for those who enjoy a more intense flavor profile. The high demand for thigh cuts also reflects a shift toward dark meat options, which are often less expensive than white meat.

Drumsticks: Drumsticks are a favorite among both children and adults, known for their convenient, handheld size and flavorful, tender meat. They are often included in family meals or combo packs due to their affordability and crowd-pleasing appeal. Drumsticks can be seasoned and coated in a variety of ways, making them versatile for different flavor preferences.

Nuggets: Chicken nuggets cater to a broad demographic, from children to adults looking for bite-sized options. Nuggets are often made from chicken breast meat and are typically coated in a breadcrumb or batter coating. They are favored for their easy consumption and convenience, particularly in drive-thru and take-out settings. Nuggets also offer portion control, which appeals to calorie-conscious consumers.

Others: The "others" category includes items like fried chicken sandwiches, tenders, and strips. These options have become increasingly popular due to their adaptability for sandwiches, wraps, and dipping. Many fast-food brands are focusing on creating unique, flavorful sandwiches that feature fried chicken, further expanding the offerings within the take-out fried chicken market.

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By Age Group

Below 20: The below 20 age group represents a significant portion of the take-out fried chicken market, especially among teenagers and young adults. Known for their preference for quick, affordable, and tasty food options, this age group is highly influenced by trends, social media, and peer recommendations. Fast-food chains often target this demographic with special deals, combo meals, and new product launches to attract their attention.

20-40: Consumers in the 20-40 age group represent the largest segment in the take-out fried chicken market. This group is diverse in its preferences, with a strong demand for convenience, quality, and flavor variety. Many in this age range have busy lifestyles and prioritize fast, satisfying meals that are easy to order and consume on the go. This age group also tends to be more adventurous with flavors, making it a key driver for menu innovations in the market.

Above 40: The above 40 age group typically favors traditional fried chicken options and values quality and consistency over novelty. This demographic is often drawn to family-style meals and combo packs that provide good value for money. Healthier options, such as fried chicken made with less oil or air-fried versions, also appeal to this age group, especially among those who are more health-conscious.

Regional Analysis

North America

North America is one of the largest markets for take-out fried chicken, with the United States leading in both consumption and production. The region is home to several major fried chicken chains, including KFC, Popeyes, and Chick-fil-A, as well as numerous smaller chains and independent restaurants specializing in fried chicken. The market in North America is highly competitive, with brands constantly innovating their menus, introducing new flavors, and enhancing delivery services to capture a larger share of the take-out market. The popularity of fried chicken sandwiches, in particular, has driven growth in recent years, with several brands engaged in what has been termed the "chicken sandwich wars."

Europe

The European take-out fried chicken market has grown significantly, especially in the U.K., Germany, and France. European consumers are increasingly embracing American-style fast food, including fried chicken, and the region has seen a surge in both local and international brands expanding their presence. European consumers are also showing a growing interest in high-quality, ethically sourced ingredients, which has led some brands to focus on organic and free-range chicken options. Furthermore, the popularity of delivery services in Europe has bolstered the take-out market, allowing fried chicken businesses to reach a broader customer base.

Asia-Pacific

Asia-Pacific is a rapidly growing market for take-out fried chicken, with countries like China, Japan, South Korea, and the Philippines driving demand. The region's taste for fried foods, coupled with a growing middle class and an increased appetite for Western-style fast food, has contributed to the popularity of fried chicken. In South Korea, for example, fried chicken has become a cultural phenomenon, often enjoyed with beer in a trend known as "chimaek" (a combination of chicken and maekju, the Korean word for beer). Fried chicken chains are also expanding into rural and suburban areas in Asia, further fueling market growth.

Latin America

In Latin America, the take-out fried chicken market has experienced steady growth, especially in countries like Brazil, Mexico, and Argentina. Fried chicken is popular for its affordability, taste, and convenience, making it a go-to option for quick meals. The presence of international fast-food brands and local chains has expanded access to fried chicken across urban and suburban areas. However, there is also a rising trend of offering local flavors and seasonings to cater to regional tastes. For example, fried chicken may be seasoned with spices common in Latin American cuisine, providing a unique take on the classic dish.

Middle East and Africa

The Middle East and Africa are emerging markets for take-out fried chicken, with countries like Saudi Arabia, the UAE, and South Africa showing a strong appetite for fast food. In the Middle East, where family dining is a prominent part of the culture, fried chicken is often purchased in large quantities for group gatherings. The region's fast-growing urban population and high per capita consumption of chicken also make it a promising market. Additionally, the introduction of Halal-certified fried chicken options has allowed fast-food brands to cater to local dietary preferences, further boosting market potential.

Key Questions Answered in this Report

How much is the Take-Out Fried Chicken market?

What is the growth rate of the Take-Out Fried Chicken market?

Which region held the largest market share in the Take-Out Fried Chicken market?

Who are the key players in the Take-Out Fried Chicken market?

Which application led the Take-Out Fried Chicken market?

Which form had the largest market share in the Take-Out Fried Chicken market?

Table of Contents :

Section I : Executive Summary

Section II: Market Introduction

Section II: Research Methodology

Section IV: Market Insights

Section V: Market Dynamics

Section VI: Market Factor Analysis …

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