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Baby Care Products Market Trends, Size, Share, Development and Demand Forecast to 2020
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Baby diapers, a sub-segment of baby toiletries, is one of the key products fueling the growth of the global baby care products market and have a considerable share. The primary factors responsible for driving the consumption of diapers are increasing birth rate, improving life expectancy, rise in healthcare expenditure and awareness about sanitation and personal hygiene, rising numbers of cautious parents, increasing disposable incomes, improving lifestyle and rapidly growing urbanization. The introduction of biodegradable disposable diapers and other new innovations are increasing the competition in the market. Owing to increasing competition the survival of existing players is becoming tough in the global baby care products market.
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Parents under the higher age group have greater financial stability as compared to their younger counterparts which has led to increase in cautious parenthood with higher attention on baby’s health and safety. This is consequently driving the global baby care products market. The increasing female workforce around the world has been eradicating hindrances from the baby care products market related to constrained household budget. Parents’ purchase decision in baby care products depends on several aspects such as health benefits of products, constituent material of products, product suitability with baby’s health and skin, organic and environment friendly category of products, usage convenience and cost efficiency in terms of value perceived. The market for organic baby products is anticipated to drive the market during the forecast period; however, its growth rate is expected to be slower owing to their high prices.
Europe, Middle East and Africa (EMEA) are the largest global baby care products market and are expected to retain its leadership during the forecast period. Asia-Pacific is the second largest market for baby care products. The emerging economies, large underpenetrated market, rising disposable incomes, increasing birth rates, and change in consumption and lifestyle pattern of population in the region provides ample scope for further expansion of baby care products.
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The global baby care products market is relatively fragmented due to the presence of numerous product lines and variants. Procter & Gamble Co is a major player in the global baby care products market with a leading share followed by Kimberly-Clark Corp, and Johnson & Johnson.
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