openPR Logo
Press release

Fish Software and Ubisense deliver immersive experience solutions for the trade show and event space

02-12-2008 04:50 PM CET | IT, New Media & Software

Press release from: Ubisense

Fish Software and Ubisense - event solution

Fish Software and Ubisense - event solution

Denver, CO & Carrollton,TX – 12th February, 2008 - Denver, CO - Ubisense and Fish Software announce a strategic partnership for development, distribution and support of the Ubisense RTLS (Real Time Location Solution) in the trade show and event industry. Fish has pioneered the use of RTLS as a marketing and measurement tool and has been delivering unique attendee tracking and measurement solutions to the event space for the past three years. Under this agreement, Fish will become the exclusive reseller of the Ubisense UWB (Ultra Wideband) location tracking system for the event attendee tracking and measurement marketplace in North America.

Fish has been working with Ubisense to deliver numerous attendee tracking solutions for both private shows and US Army Recruiting events. According to Fish’s President, Michael Gilvar, this enhanced partnership will empower Fish to target larger events including business-to-business and consumer oriented venues. “Ubisense has the most flexible platform available which allows us to dynamically configure the behaviour of the tags to accommodate the variable needs of our clients” says Gilvar, adding that “this flexibility will allow us to support a wide range of events from small to mega-shows with 100,000 plus attendees”.

Jay Cadman, Vice President Sales for North America, is excited about the potential this partnership represents. “Matching the Ubisense advanced RTLS Technology with Fish’s experience in applying this technology to the event space will deliver new solutions that quantifiably change the way companies market and measure results at trade shows,” comments Mr. Cadman.
“The ability to fully understand what is happening in an event environment, including exact times of engagements between products and people, is very compelling” stated Cadman, adding that “Fish’s attendee-centric approach ensures that attendees receive equal benefits from wearing the tag and will help make their approach ubiquitous in the future”.

Fish and Ubisense have used the technology to deliver an “Immersive Media” application for the US Army’s “Virtual Army Experience” project. Inside a 150’ by 150’ inflatable dome people have a chance to play the most advanced real action war simulator ever created. The experience is designed to attract men and woman attending NASCAR, Air Shows and other venues so that the Army can deliver positive messages about choosing the Army as a career path and identify potential recruits. After attendees register for the experience, and answer a series of questions to share their goals and interest, they are assigned a Ubisense tag that tracks their exact location in three dimensional space. The Fish system is then able to both track attendees to infer interests based on where the attendees engage, and deliver relevant messages about the Army that align with their interests and goals. “This is one of the first examples of face-to-face marketing empowered by RFID to deliver targeted messages and refine consumer profiles based on tracking behaviour” says Gilvar. “This technology will change expectations in terms of what is possible both in terms of message and measurement.”

Ubisense
St Andrew's House
90 St Andrew's Road
Chesterton, Cambridge
CB4 1DL
UK

Charles Sturman
VP Marketing Ubisense
+44 1223 535153
charles.sturman@ubisense.net

About Ubisense
Ubisense is the market leading vendor of precise RTLS (Real-time Location Systems) based on Ultra-Wideband (UWB) technology. The company delivers complete solutions based on a highly scalable and reliable real-time location platform that is being deployed in mission critical applications around the world. www.ubisense.net


About Fish
Measurement Solutions that empower marketers and focus sales resources. Fish develops data capture, data management and attendee tracking solutions for private events, trade shows and event marketers. Their mission is to provide decision-makers with solutions that collect and deliver actionable data that increase return on marketing investments and target sales efforts to increase profit. Fish is located in Carrollton, TX
www.fishsoftware.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Fish Software and Ubisense deliver immersive experience solutions for the trade show and event space here

News-ID: 37380 • Views: 1996

More Releases from Ubisense

Ubisense and Atlas Copco Industrial Technique enter development partnership
Cambridge, UK / Stockholm, Sweden Nov 6th 2009 Ubisense, the world Leader in precise Real-time Location Systems, and Atlas Copco Industrial Technique, the world-leading provider of industrial productivity solutions, are collaborating in the research and development of real-time locations systems for industrial tooling. "Collaborating with the world's leading precise real-time location system provider will allow us to continue to develop innovative solutions for our customers who wish to significantly increase their
Eximia launch MeerKat at ID World in Milan and complete installation of Ubisense …
Eximia launch MeerKat at ID World in Milan and complete installation of Ubisense Precise Real-time location system for AIitalia. Eximia, the Italian RFID solution specialists will launch and will be demonstrating its MeerKat solution based on the world leading Ubisense RTLS at the international exhibition and conference ID World in Milan on 3-5 November. Italian airline Alitalia has contracted RFID specialist Eximia to deploy a solution at its Rome Airport facility
Ubisense announces global re-seller partnership with Out Board
Out Board have been appointed principal global re-seller for the entertainment and presentation technology sectors by Ubisense, the Cambridge UK based leaders in precision real-time location systems (RTLS). The move follows on from Out Board's substantial successes with their own audio showcontrol application of the Ubisense technology, TiMax Tracker, which tracks actors and performers around stage to automatically localize their amplified audio signature via real-time control of the TiMax2 SoundHub audio
Ubisense ramps up in Australia and New Zealand
"Ubisense introduce Australian First: Tracking the precise real-time location of your most valuable assets - applications in Materials Handling and safety - at The Safety and Material Handling Show in Sydney Oct 27-29" Ubisense will present and demonstrate its industrial applications on stand H50 at the Sydney Safety and Material Handling Show held on October 27-29. Staff will be present to introduce visitors to the world's leading precise real-time

All 5 Releases


More Releases for Fish

Fish Sauce Market 2019 with Global Analysis and Players Like Thai Fish Sauce Fac …
Fish Sauce Market Share, Size, Trends, And Business chance Analysis Report 2018 embody historic information, with forecast information to 2026. This Report is useful for future strategy development, and to grasp regarding Market Drivers, Restraints, Opportunities, And world industry size, share, Growth, Trends, key players forecast to 2026. SWOT analysis can be quite a useful tool when it comes finding the market drivers and restrains in the Fish Sauce Market which
Salmon Fish Industry Market In-Depth analysis to 2023 Profiling JCS Fish, Northe …
The global salmon market Is projected to grow at a healthy CAGR by 2023 over the past few years people have been more aware about protein rich diet and is benefits, Salmon ranks high in the healthy food list. Salmon has many health benefits, it is good for skin, hair, joints and brain, it is enriched with vitamins minerals and most importantly it’s a best source of omega-3, salmon is
Global Salmon Fish Market 2018 Key Trends & Demands : JCS Fish, Foley Boston, Ic …
Qyresearchreports include new market research report "Global Salmon Fish Sales Market Report 2018" to its huge collection of research reports. The give report provides insights with respect to overall Salmon Fish market and offers vital research data inferred for use of both set up and new market players. Toward the start, the report offers a chart of the market and subsequently continues forward to analyse the components progressing or testing it
Global Steam Dried (SD) Fishmeal Market 2017 By Types - Whole Fish Meal, Semi-sk …
The market study on Global Steam Dried (SD) Fishmeal Market Research Report studies current as well as future aspects of the Steam Dried (SD) Fishmeal Market primarily based upon factors on which the companies compete in the market, key trends and segmentation analysis. This report covers each side of the worldwide market, ranging from the fundamental market info and advancing more to varied important criteria, based on that, the Steam
Fish Feed: Global Market Intelligence
ReportsWorldwide has announced the addition of a new report title Fish Feed: Global Market Intelligence to its growing collection of premium market research reports. The report “Fish Feed: Global Market Intelligence” provides market intelligence on the different market segments, based on type, application, and geography. Market size and forecast (2011-2020) has been provided in the report. The primary objectives of this report are to provide 1) comprehensive global market intelligence through detailed segmentation, 2)
Fish Oil Market :Volume Share, by Type (Anchovy Fish, Mackerel Fish, Sardines Fi …
Zion Research has published a new report titled “Fish Oil (Anchovy, Mackerel, Sardines, Cod, Herring, Menhaden, Others) Market for Aquaculture, Animal Nutrition & Pet, Food, Pharmaceuticals Supplement & Functional Food and Other Applications: Global Industry Perspective, Comprehensive Analysis and Forecast, 2014 - 2020.” According to the report, the global fish oil market accounted for USD 2.22 Billion in 2014 and is expected to reach USD 2.93 Billion by 2020, growing