Modern Classics: How Postmodern Jukebox is Bringing Vintage Fashion Back in Style

Music Collective Celebrates the Golden Eras of Style, Inspiring Fans to Embrace Retro Fashion at Their Shows and Beyond
Known for transporting audiences to musical eras of the past, Postmodern Jukebox (PMJ) is not only reviving vintage sound but also inspiring a resurgence in vintage fashion styles. The globally acclaimed music collective, led by pianist and arranger Scott Bradlee, has been blending modern pop hits with jazz, swing, ragtime, and other classic genres since 2010, all while encouraging fans to dress the part. Today, PMJ's concerts are as much a celebration of retro fashion as they are a musical experience, creating a unique environment where classic style meets contemporary creativity.

Vintage Fashion on Center Stage

PMJ's meticulously crafted music videos - which feature everything from shimmering '20s flapper dresses and '50s polka dot swing dresses to tailored, three-piece suits and glamourous Old Hollywood ball gowns - have become iconic in their own right. Each look is carefully curated to match the musical style of the cover, creating a seamless blend of sound and visuals that transports viewers back to the golden ages of classic style. Whether it's a '20s hot jazz twist on a Dua Lipa hit or a '60s Motown rendition of a Def Leppard classic, the fashion and styling is just as integral to the performance as the music itself.

Fans of the act have embraced this throwback aesthetic as well, with many arriving at PMJ shows dressed in period attire inspired by the group's videos. Sequined dresses, suspenders, hats, gloves, and winged eyeliner are now common sights in PMJ concert crowds, and are invited by the group's emcee to stand up and show off their looks at the start of each concert. This dedication to vintage fashion has helped turn PMJ's live shows into a full retro experience, where attendees feel like they're part of the performance.

A Retro Fashion Resurgence

The impact of PMJ's vintage aesthetic goes beyond their shows, sparking a broader interest in retro fashion among fans. Influencers, fashion bloggers, and style enthusiasts have embraced vintage-inspired looks, and hashtags like #VintageAesthetic and #RetroStyle frequently accompany photos of fans dressed in PMJ-inspired outfits. The movement is part of a larger resurgence in vintage fashion, which has gained momentum with younger generations that are shunning fast fashion and instead turning to secondhand shops to help them express individuality through timeless style.

According to a report by ThredUp, interest in secondhand and vintage fashion has grown by over 25% in the past five years, with more people drawn to sustainable, high-quality clothing that offers a unique look. PMJ's emphasis on vintage style aligns with this trend, encouraging fans to explore thrift stores, vintage boutiques, and retro-inspired brands like Unique Vintage. For many, it's a chance to break away from fast fashion and embrace the charm, durability, and elegance of classic clothing.

PMJ's Influence on Vintage Fashion in the Mainstream

PMJ's popularity has contributed to the mainstream appeal of vintage style, with fans bringing the looks they wear to concerts into their everyday wardrobes. In addition, the group's music videos often provide a roadmap for fans curious about vintage fashion, showing them how to style outfits inspired by the 1920s through the 1960s. For Bradlee, the growing interest in vintage fashion was an unexpected byproduct of the project's mission to keep timeless music alive. In his 2018 memoir, "Outside The Jukebox: How I Turned My Vintage Music Obsession Into My Dream Gig," Bradlee writes:

"Perhaps the oddest yet most fitting validation of our fans' adoration was how dolled up they got to attend our shows. Zoot suits, flapper costumes - you name it, it was there, despite the fact that I'd never mentioned anything about dressing up in our promos."

From pin curls and red lipstick to tailored suits and bowties, PMJ's style has influenced fans to explore their own version of retro elegance. The group's embrace of classic fashion complements their mission of preserving the music of the past, as each element works together to create a fully immersive experience.

Join the Retro Revolution

PMJ invites fans to continue celebrating the past with them by embracing vintage fashion at shows, watching their music videos for inspiration, and exploring the beauty of timeless style. The group believes that both the music and the fashion of bygone eras have a place in today's world, adding depth and character to contemporary culture.

For those ready to join the retro movement, Postmodern Jukebox offers a world where timeless music meets timeless style, inviting fans to step back in time-one song, and one outfit, at a time.

About Postmodern Jukebox

Founded in 2010 by Scott Bradlee, Postmodern Jukebox is a global musical collective known for reimagining modern pop songs in vintage musical styles such as jazz, swing, ragtime, and big band. With millions of fans worldwide and over 1,000 live shows performed, PMJ is dedicated to bringing timeless music-and timeless style-to contemporary audiences.

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