Global Influencer Marketing Platforms: Market Dynamics and Trends in 2024

"The Business Research Company a report, titled, 'Influencer Marketing Platform Global Market Report 2024 - By Component (Solutions, Services), By Application ( Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Other Applications (Workflow Automation And Time Management And Third-Party Integration)), By End User (Fashion And Lifestyle, Agencies And Public Relations, Retail And Consumer Goods, Health And Wellness, Ad-Tech, Banking And Financial Institutes, Travel And Tourism, Other End Users) - Market Size, Trends, And Global Forecast 2024-2033Influencer Marketing Platform Global Market Report 2024 - By Component (Solutions, Services), By Application ( Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Other Applications (Workflow Automation And Time Management And Third-Party Integration)), By End User (Fashion And Lifestyle, Agencies And Public Relations, Retail And Consumer Goods, Health And Wellness, Ad-Tech, Banking And Financial Institutes, Travel And Tourism, Other End Users) - Market Size, Trends, And Global Forecast 2024-2033'. According to the report, The influencer marketing platform market size is expected to see exponential growth in the next few years. It will grow to $66.02 billion in 2028 at a compound annual growth rate (CAGR) of 32.7%.

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Report Coverage & Details:

• Forecast Period: 2024-2033
• Base Year: 2023
• Market Size In 2024: $21.32 billion
• Revenue Forecast In 2033: $66.02 billion
• CAGR: 32.7%

Global Influencer Marketing Platform Market: Segmentation

The influencer marketing platform market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Application: Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Other Applications (Workflow Automation And Time Management And Third-Party Integration)
3) By End User: Fashion And Lifestyle, Agencies And Public Relations, Retail And Consumer Goods, Health And Wellness, Ad-Tech, Banking And Financial Institutes, Travel And Tourism , Other End Users

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Influencer Marketing Platform Market Report: Growth Drivers
The increasing use of smartphones is anticipated to drive growth in the influencer marketing platform market moving forward. Smartphones are mobile devices that provide advanced computing capabilities and connectivity. Influencers create content for their social media platforms directly using their smartphones, with built-in cameras and editing tools that allow them to capture and edit high-quality photos and videos for their campaigns. For instance, according to Datar portal, a Singapore-based online reference library, there was a 2.3% increase, equivalent to 1.4 million, in mobile connections in the Republic of Korea between 2022 and 2023. Therefore, the rising use of smartphones is driving the influencer marketing platform market's growth.

Key Developments:

Influencer Marketing Amplified Sprout Social's Vision With Tagger Media Acquisition
In August 2023, Sprout Social, a US-based provider of social media management software, acquired Tagger Media for $140 million in cash. This acquisition will allow Sprout Social to further establish itself as a leader in the social media software market and help its customers better navigate the growing demand for and importance of influencer and creator marketing. Tagger Media is a US-based influencer marketing and social intelligence platform

Top Market Leader Included:

Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.

Influencer Marketing Platform Industry: Regional Landscape

North America was the largest region in the influencer marketing platform market in 2023. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the influencer marketing platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

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What Does The Global Influencer Marketing Platform Market Report Include?

1.Introduction
• Overview of the Influencer Marketing Platform Market
• Comprehensive Analysis of Influencer Marketing Platform Market

2. Influencer Marketing Platform Market Drivers and Restraints
• Drivers and Restraints For Historic And Forecast Period

3. Influencer Marketing Platform Market Segmentation
• By Drug Class
• By Indication
• By Distribution Channel

4. Competitive Landscape And Company Profiles In The Influencer Marketing Platform Market
• Overview
• Products and Services
• Strategy

5. Influencer Marketing Platform Market Regional And Country Analysis
• By Region
• By Country

6. Market Trends And Opportunities In Influencer Marketing Platform Market
• Technological Advancements
• Emerging Trends

7. Influencer Marketing Platform Market Future Outlook and Potential Analysis
• Growth Strategies
• New Opportunities

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