Big Data and Business Analytics Market in North America to Hit $169.91 Billion by 2028 with 7.5% CAGR | AMR

According to the report published by Allied Market Research, the North America big data and business analytics market was pegged at $98.07 billion in 2020 and is estimated to hit $169.91 billion by 2028, registering a CAGR of 7.5% from 2021 to 2028. The report provides an in-depth analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and changing market trends.

Big data and business analytics involve analyzing large datasets to uncover valuable insights such as hidden patterns, correlations, market trends, and customer preferences, which help organizations make informed decisions. This process enables businesses to gain a deeper understanding of the data and extract essential information, such as market dynamics and customer behavior.

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Additionally, organizations are increasingly adopting big data analytics to improve profitability, enhance analytical capabilities, and strengthen risk management. Big data analytics aids in decision-making by providing timely insights, offering a competitive advantage in the marketplace. The growing demand for cloud-based analytics solutions, particularly among small and medium-sized enterprises, is further driving the market's expansion.

However, the high costs of implementation and a shortage of skilled professionals may pose challenges to market growth. Despite these barriers, the increasing need for improved business planning insights, along with emerging trends like social media analytics, presents lucrative opportunities for the market's development in the coming years. These factors are expected to significantly influence the growth of the North American big data and business analytics market.

The dashboard and data visualization tools segment is anticipated to capture a notable market share during the forecast period. This growth is driven by the widespread adoption of data visualization tools in organizations, helping them generate reports from the growing volumes of business data. Conversely, the "other" segment is projected to grow at the highest rate, due to the rising concerns over fraudulent activities on social media and the increasing need for data discovery, storytelling, and catalog solutions to monitor unauthorized account changes.

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In terms of applications, the customer analytics segment dominated the North American market in 2020 and is expected to maintain its leadership. This is due to intense competition among businesses to provide better customer satisfaction and personalized experiences. However, the risk and credit analytics segment is forecast to experience the fastest growth, driven by the growing complexity of business processes and the increasing trend of business process automation.

The COVID-19 pandemic initially disrupted the adoption of big data and business analytics due to the closure of workplaces and industries like manufacturing. However, the pandemic also accelerated the adoption of cloud technologies across industries, aiding in the response to the crisis. Many companies provided free data sets and tools to researchers and scientists, enabling faster development of solutions for the pandemic. Post-pandemic, the demand for big data and cloud technologies is expected to continue, particularly in the healthcare sector, to better prepare for future crises and predict potential situations. Government initiatives to support the healthcare industry's growth are also likely to drive further expansion in the North American big data and business analytics market.

The report emphasizes the growth opportunities, challenges, and trends affecting the North American big data and business analytics market. It also includes Porter's five forces analysis to assess the impact of factors such as supplier bargaining power, competitive rivalry, the threat of new entrants, substitutes, and the bargaining power of buyers on market dynamics.

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Increase in adoption of big data analytics software by multiple organizations, rise in demand for cloud-based big data analytics software among SMEs, and numerous benefits provided by big data and business analytics solutions drive the growth of the North America big data and business analytics market. On the other hand, high implementation cost and lack of skilled workforce impede the growth to some extent. However, emerging trends such as social media analytics are expected to create lucrative opportunities in the industry.

COVID-19 scenario-

1. The work-from-home trend has led to huge amount of opportunities for data analytics, thereby impacting the North America big data and business analytics market positively.

2. This trend is likely to continue post pandemic as well, since organizations have started incorporating business analytics solutions to improve data security and streamline the business productivity altogether.

The leading market players analyzed in the North America big data and business analytics market report include Fair Isaac Corporation, IBM Corporation, TIBCO Software Inc., Microsoft Corporation, Amazon Web Services, Oracle Corporation, SAP SE, SAS Institute Inc., Hewlett Packard Enterprise Development LP, and Teradata Corporation. These market players have adopted different strategies including partnership, expansion, collaboration, joint ventures, and others to reinforce their status in the industry.

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