Press release
Westwind Book Marketing Unveils Expert Tips for Authors' Websites
Image: https://www.getnews.info/uploads/e1cd5cb64916506d777102a20de855f8.jpg
"As an author, your website is a brief glimpse into who you are and what you do," says Scott Lorenz. "In today's marketplace, readers are looking to connect with their favorite authors, and books can't promote themselves. Your website is how you attract and maintain readers."
"Visuals are the first thing people see when they open your website, so make them eye-catching!" Lorenz advises. "Put your books front and center and let them speak for themselves."
Image: https://www.getnews.info/uploads/0beb571d885ae0109f487daf64700ec8.jpg
"Readers want to know who you are. Consider adding an 'about' page that shares some interesting information about yourself," suggests Lorenz. "Let your personality show."
"Sharing reviews lets potential readers know what to expect from your work. And a third-party review of your book means others actually read and like the book. They also add to your credibility," Lorenz explains.
"Add a book trailer about your book. A book trailer is like a movie trailer in that it allows someone to preview a book both visually and via audio," says Lorenz. "It brings the book to life and gives the potential reader a sneak peek at the contents."
"Make it easy for readers to purchase your books by including big buttons that link to Amazon, Barnes & Noble, Books a Million, The Publisher, etc.," Lorenz recommends.
"You need to get readers interested in your books, so pull excerpts from your book and place them on your website," Lorenz advises. "Pick excerpts that are well-written, set the tone for the book, and aren't too confusing without context."
"Add clips of your media interviews to your website and be sure to use the logos from media outlets as well," Lorenz suggests. "The media will often want to know how a guest might perform in an interview so having a few interviews on your website makes it easier for them to book you with confidence."
"Go after book awards and be sure to post them on your website. Book awards are a great way to position yourself in the industry. Don't be afraid to show off your accomplishments." Lorenz encourages.
"Include your entire body of work on your website. Much like a portfolio, a backlist provides readers with the full extent of your work," Lorenz explains.
"Collect the names of your visitors. Someone who buys one book is much more inclined to buy your next book. Furthermore, you can keep them up to date on new releases, your next projects, promotions, and other updates. Some authors will even ask their loyal readers to name the book. You can't do that if you don't have their names," says Lorenz.
The Bottom Line: Benchmark your author website against the best and include these features and you'll have readers coming back for more!
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a book marketing firm [https://www.WestwindBookMarketing.com/] that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com [https://www.WestwindBookMarketing.com/] or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist [https://www.x.com/abookpublicist].
Want help titling a book? Check out Scott Lorenz's new award-winning, bestselling book: Book Title Generator - A Proven System in Naming Your Book [https://www.booktitlegenerator.net/]
Media Contact
Company Name: Westwind Communications Book Marketing
Contact Person: Scott Lorenz
Email: Send Email [http://www.universalpressrelease.com/?pr=westwind-book-marketing-unveils-expert-tips-for-authors-websites]
Phone: 734-667-2090
Country: United States
Website: https://www.WestwindBookMarketing.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Westwind Book Marketing Unveils Expert Tips for Authors' Websites here
News-ID: 3729036 • Views: …
More Releases from Getnews
Elder Care Homecare Expands Professional In-Home Support Services Across New Yor …
Image: https://www.globalnewslines.com/uploads/2026/01/1769799456.jpg
Elder Care Homecare announces continued growth and service expansion throughout New York, strengthening access to reliable, compassionate, and professional in-home care solutions for seniors and families. The organization remains committed to delivering personalized assistance designed to support independence, dignity, and overall well-being within the comfort of home.
As demand for dependable senior care continues to rise, Elder Care Homecare New York [https://eldercarehomecare.com/nyc/services/#:~:text=Our%20caregivers%20have%20received%20exceptional%20training%20and%20have%20the%20experience%20to%20support%20seniors] provides tailored care plans that address daily living…
Deer Mountain Equipment Expands Offerings in Clayton, WA
Image: https://www.globalnewslines.com/uploads/2026/01/1769782099.jpg
Deer Mountain Equipment, based in Clayton, WA, provides high-quality outdoor and industrial machinery, including construction tools, compact tractors, and heavy equipment. Known for reliable products, expert guidance, and flexible rental and sales options, the company supports professionals and hobbyists with durable solutions for a wide range of projects.
January 31, 2026 - Clayton, WA - The company continues to support professionals and hobbyists alike with a wide selection of machinery,…
Beyond the Horizon: Galleria Camaya Unveils the Poetic Abstractions of Loida Ber …
Image: https://www.globalnewslines.com/uploads/2026/01/1769739970.jpg
Galleria Camaya at the Hong Kong Visual Arts Centre
Loida Bernardo's solo show at HKVAC, presented by Galleria Camaya., features emotional abstract landscapes that celebrate Filipino National Arts Month this February in Central, Hong Kong.
This February, the Hong Kong Visual Arts Centre (HKVAC) will host a captivating solo exhibition by Filipino artist Loida "Baloi" Bernardo, organized by Gail Hills of Galleria Camaya and curated by Hong Kong-based artist Rodolfo Canete…
Podcast Transcript AI enhances proprietary speech recognition technology and lau …
Image: https://www.globalnewslines.com/uploads/2026/01/1769734161.jpg
Podcast Transcript AI announces the update of its proprietary speech recognition engine and the launch of a new AI-driven chat feature to improve podcast accessibility and user engagement.
Podcast Transcript AI [https://podcasttranscript.ai/], a developer of automated transcription solutions, announced today the deployment of significant updates to its proprietary speech recognition technology. Alongside these technical enhancements, the company has officially released a "Chat with AI" feature, designed to allow users to…
More Releases for Lorenz
Book Publicist Scott Lorenz Featured on Book Spectrum with Chris Cordani
Insightful Conversation on Book Marketing and the Journey Behind the Pages.
Plymouth, MI, USA - December 24, 2025 - Author and book marketing strategist Scott Lorenz recently sat down with Chris Cordani, host of the acclaimed podcast Book Spectrum , for an engaging discussion about Lorenz's latest book and the evolving world of book promotion.
Image: https://www.globalnewslines.com/uploads/2025/12/1b3cf419ed94c3b9a187ce7c37c0b310.jpg
During the interview, Lorenz shared candid insights on what it takes to stand out in today's…
Book Publicist Scott Lorenz says Every Author Should Have a Literary Agent
Plymouth, MI, USA - November 4, 2025 - For authors seeking to elevate their writing careers, veteran book publicist Scott Lorenz of Westwind Book Marketing [https://www.westwindbookmarketing.com/] shares a key insight: the secret weapon behind many successful authors is a great book agent.
Image: https://www.globalnewslines.com/uploads/2025/11/26581da188111be5e9a2a430faf382ff.jpg
"If you've ever wondered whether you need a literary agent, the short answer is: probably yes- that is, if you want to take your writing career to the…
Gen Z Is Reading More Than Ever, Says Book Publicist Scott Lorenz
Plymouth, MI, USA - October 15, 2025 - In a world dominated by screens, short-form videos, and constant stimulation, it may come as a surprise that Gen Z is reading more than ever. Born between 1997 and 2012, this generation is reshaping the future of book marketing [https://westwindbookmarketing.com/] and publishing.
Image: https://www.globalnewslines.com/uploads/2025/10/6fe80af49360642e146bb5979d8bbda6.jpg
According to the American Library Association, "Gen Z is using libraries at higher rates compared to older generations." So, what…
Absolute Precision in CNC Milling Thanks to Vacuum / Lorenz Hoffmann GmbH
Energy savings of 3,500 kWh per year, hardly any maintenance effort, and the opportunity to use waste heat to heat buildings. Then add uncompromising precision. The mechanical engineering company Lorenz Hoffmann is benefiting in many ways from converting the vacuum supply of its CNC machines to a dry screw vacuum pump from Busch Vacuum Solutions.
The milling cutter starts, coolant sprays, metal shavings fly. With accuracy to the millimeter, the…
Authors Turn to Book Publicist Scott Lorenz for their Book Marketing Needs
Plymouth, MI, USA - June 30, 2025 - "Get all the publicity your book deserves, and more!", says Scott Lorenz, President of WestWind Book Marketing [https://westwindbookmarketing.com/]. A seasoned expert in book promotion, Lorenz has successfully represented authors across all genres and publishing paths, from New York Times bestsellers to first time self-published writers. With a strategic and personalized approach, Lorenz is committed to securing impactful publicity that elevates each author's…
Potato Snack Market to Witness Massive Growth | Kellogg Company, PepsiCo , Loren …
The latest study released on the Global Potato Snack Market by HTF MI evaluates market size, trend, and forecast to 2030. The Potato Snack market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.
Key Players in…
